PBS Reno and Sinclair have inaugurated a Virtual Channel utilizing ATSC 3.0 technology.
PBS Reno and Sinclair Broadcast Group Launch New Virtual ATSC 3.0 Channel, KNPB-VC
PBS Reno and Sinclair Broadcast Group have joined forces to launch a new virtual ATSC 3.0 channel, KNPB-VC, broadcasting on virtual channel 5-11. This collaboration marks a significant step forward in enhancing the viewing experience for NextGen TV viewers.
With the launch of KNPB-VC, viewers in Nevada with NextGen TV-compatible devices can enjoy a richer, more accessible, and more reliable public broadcasting experience. The channel leverages ATSC 3.0 technology, offering improved features such as higher video and audio quality, interactive content, and advanced emergency alerts.
Sinclair's agreement to host PBS stations' ATSC 3.0 signals, including KNPB-VC in Reno, allows public broadcasters to offer NextGen TV services even if they haven’t launched their own ATSC 3.0 facilities. This collaboration helps expand access to enhanced features like higher-resolution video, enhanced audio quality, interactive services, improved emergency alerting, and better mobile and indoor reception.
KNPB-VC's programming mirrors that of PBS Reno's main channel 5-1. The new technology will be accessible to viewers throughout PBS Reno's 75,000 square mile coverage area. Viewers can find the channel in their Electronic Program Guide (EPG) of their NextGen TVs.
Kurt Mische, president and CEO of PBS Reno, expressed pleasure about the partnership and its potential to enhance the viewing experience for local viewers. He stated, "We are thrilled to partner with Sinclair Broadcast Group to bring our programming into the NextGen TV era. This partnership will allow us to offer our viewers a state-of-the-art experience, including enhanced picture quality with Advanced HDR by Technicolor."
This arrangement has resulted in the third launch of a virtual ATSC 3.0 channel in the nation. For those interested in staying updated with the latest video industry news, trends, and product and tech information, signing up for the TV Tech Newsletter offers access to the industry's #1 source for such information.
The partnership between Sinclair and PBS Reno aims to make the innovative ATSC 3.0 technology available in their region. As more stations adopt this technology, viewers can look forward to an even more immersive and interactive viewing experience.
- The new virtual ATSC 3.0 channel, KNPB-VC, broadcasted by PBS Reno in collaboration with Sinclair Broadcast Group, will provide NextGen TV viewers with enhanced content and better video and audio quality.
- Viewers with NextGen TV-compatible devices in Nevada can now access improved features such as higher resolution video, enhanced audio quality, interactive services, and advanced emergency alerts through KNPB-VC.
- KNPB-VC's programming is similar to that of PBS Reno's main channel, and it can be found in the Electronic Program Guide (EPG) of NextGen TVs within PBS Reno's 75,000 square mile coverage area.
- PBS Reno's president and CEO, Kurt Mische, expressed excitement about the partnership, emphasizing the opportunity to offer viewers a cutting-edge experience with Advanced HDR by Technicolor.
- This partnership between PBS Reno and Sinclair Broadcast Group represents the third launch of a virtual ATSC 3.0 channel in the U.S.
- For those who wish to stay informed about the latest video industry news, trends, and product and tech information, signing up for the TV Tech Newsletter provides access to the industry's top resource.
- As more stations adopt ATSC 3.0 technology, like Sinclair and PBS Reno, viewers can anticipate an even more immersive and interactive viewing experience in the future.
