Philo Boosts Core Package with HBO Max and discovery+
Philo, a prominent US-based live TV streaming service, has bolstered its Core package through a new partnership with Warner Bros. Discovery. The enhanced package, now available at $33 per month, includes access to HBO Max and discovery+.
Philo's COO, Mike Keyserling, highlighted the importance of a unified experience in today's streaming landscape. The addition of HBO Max's library and premium IP to the bundle, he believes, offers exceptional value to subscribers.
Rich Palermo, Executive Vice President of Network and Streaming Distribution at Warner Bros. Discovery, expressed enthusiasm about the expanded partnership. It ensures Philo subscribers can enjoy more of their world-class content.
New subscribers can access the enhanced Core package immediately, while current subscribers will receive a one-month free trial of HBO Max and discovery+, after which the Core package will increase to $33 monthly.
Philo's expansion of its Core package to include HBO Max and discovery+ is set to enhance its offerings. With the addition of premium original series, movies, and lean-back TV content, Philo aims to cater to a wider range of customer preferences. The service's understanding of its audience and their content interests is evident in this strategic move.
