Playson broadens footprint in Denmark with NetBet collaboration
Playson, a leading iGaming content provider, is making strides in its global expansion strategy by partnering with NetBet Denmark, a prominent operator in Denmark's regulated online gambling sector. This collaboration will see Playson's portfolio of popular slot games, including award-winning Hold and Win titles, becoming available to NetBet Denmark's players.
The partnership is a testament to Playson's commitment to expanding its global footprint, particularly in Europe. By leveraging local market expertise through alliances with reputable operators like NetBet Denmark, Playson aims to gain compliant access to Denmark's regulated market.
NetBet Denmark, the Danish arm of the European operator NetBet, was launched last month after obtaining a license from the Danish Gambling Authority (DGA). This move marks a significant step for NetBet Denmark, as it seeks to provide the best possible gaming experience to its players.
Claudia Georgevici, PR Manager at NetBet Denmark, expressed her excitement about the partnership, stating, "We are thrilled to partner with Playson, a renowned name in the iGaming industry. Their acclaimed Hold and Win titles are ideal for a successful partnership, and we believe they will elevate the gaming experience of our players."
Playson's content strategy involves delivering its mobile-first, immersive iGaming content tailored to regional audiences. The company focuses on collaborating with prominent operators and aggregators to extend its footprint internationally, including in Latin America, North America, and Europe.
In addition to the Denmark deal, Playson has recently entered into partnerships with Salsa Technology in Brazil and DraftKings in Ontario, Canada, to strengthen its presence in emerging and regulated jurisdictions. The company also offers top-performing titles from collections like "Hold and Win" (e.g., Coin Strike 2, Diamonds Power) that are proven globally successful and adapted with regionally relevant themes.
Securing licenses in key markets, such as the UK, Italy, and Sweden, and developing promotional tools to increase player engagement and retention are also part of Playson's broader global strategy. By combining localized partnerships like with NetBet Denmark with its global content strategy, Playson advances its market penetration and long-term growth objectives across regulated territories in Europe and beyond.
The collaboration between Playson and NetBet Denmark extends beyond online gambling, as both parties seek to leverage technology to provide a sophisticated gaming experience. This partnership allows smart-home-devices integration, enhancing the overall gadget-centric experience for players.
Playson's strategic expansion in Europe isn't limited to gaming content; they aim to incorporate technology to create a seamless, connected gaming environment, positioning themselves as a leader in iGaming and smart home devices integration.
