Proofpoint's Partner-Centric Approach Thrives in Evolving AI Landscape
The AI landscape's evolution is indeed reshaping how partners advise customers on AI adoption and security, opening new opportunities. Proofpoint, a leading cybersecurity company, is at the forefront of these changes, with a growing partner-centric approach and successful collaborations, such as their decade-long partnership with Hornetsecurity.
Proofpoint's transformation from 40% partner-centric a decade ago to 80% today indeed reflects its commitment to collaboration. This shift has been driven by effective teamwork with partners like Optiv, with whom they've partnered for over a decade, achieving a cumulative sales milestone of $1 billion in Q3 2025. Optiv's services and advisory, coupled with Proofpoint's comprehensive platform, have indeed expanded their customer base and provided complete solutions.
Partners are drawn to Proofpoint due to recent announcements and market opportunities. The company's approach to collaboration and data protection indeed appeals to partners seeking platforms to drive value and address tool fatigue. The AI's growing role in threat management and response for both small- and medium-sized MSP customers and large enterprises further fuels this interest.
In the dynamic AI landscape, Proofpoint's evolving partner-centric strategy, successful collaborations, and comprehensive platform solution indeed position it well to capitalize on new opportunities. As customers seek help in the AI space, Proofpoint, with partners like Optiv and Hornetsecurity, is well-placed to provide guidance and innovative solutions.
