QBRanch unveils innovative tech solutions tailored for the sport sector
Launched in 2019, QBranch—a design office and cutting-edge 3D studio based near Laval, France—is poised at the intersection of the virtual and real worlds. Known for its pioneering solutions in various high-end technologies, QBranch aims to establish itself as a key player in the industry.
One of the company's flagship projects, the QBot, is a robotic system designed to optimize camera placement during significant sporting events. Proven successful at high-profile events such as the Tokyo Olympics in 2021, the Beijing Olympics in 2022, the Rolex Paris Masters at Bercy, and the upcoming Paris Olympics in 2024, the QBot is a testament to QBranch's innovation and expertise.
On their website from April 10-12, 2024, QBranch will showcase its latest advances in virtual reality (VR) training tools. Recognizing the potential limitations of traditional VR controllers, QBranch specializes in creating VR-Ready tools tailored to the specific systems or tools users wish to train with. This allows for a more immersive and realistic training experience.
The QBot, a robot developed for the French Press Agency (AFP), enables users to remotely reframe cameras using a smartphone. Known for its portability, energy efficiency, and ability to access challenging locations, the QBot empowers photographers to control multiple cameras from various angles, resulting in unprecedented photography. QBranch is currently working on a version that folds and unfolds intuitively, planned for release in May 2024.
According to QBranch, standalone headsets and their inbuilt tracking technologies represent one of the most significant advancements in the realm of virtual and augmented reality. As the world embraces the fourth industrial revolution—marked by advanced automation, artificial intelligence, the Internet of Things (IoT), robotics, and more—immersive technologies play a crucial role in transforming training methods to meet the demands of Industry 4.0. These technologies integrate digital technologies and novel pedagogical approaches to equip individuals with the tools necessary to excel in a rapidly evolving industrial landscape.
QBranch's QBot, a technology-driven robotic system, has not only revolutionized sports-analysis during major events but also showcases QBranch's expertise in creating innovative solutions at the intersection of virtual and real worlds. In the future, QBranch's advancements in VR training tools will leverage sports-analysis technology to provide immersive and realistic training experiences, aligning with the demands of Industry 4.0.
