Real Estate Platform pX Debuts in the GCC, Establishes Significant Collaboration with UK Real Estate Technology Leader REalyse
In the heart of the Gulf, a new player is set to shake up the real estate market with its innovative approach to decision-making. pX, an international franchise of a renowned media brand, is poised to become the intelligence infrastructure of the region's real estate sector.
Designed to meet the growing demand for speed, clarity, and tailored insight, pX aims to provide a single source of truth for decision-makers. The platform, powered by AI and real estate market expertise, is a response to a structural gap in the region's infrastructure for sophisticated investors.
The launch of pX includes an exclusive partnership with REalyse, a UK-based real estate intelligence provider. This partnership grants pX exclusive access to REalyse's proprietary decision-making technology, currently powering institutions like CBRE, Invesco, and several branches of the UK government.
Guelane Mansour, Co-founder and CEO of pX, expressed that this partnership is a significant step towards their vision of becoming the go-to platform for real estate decision-making in the GCC. The technology has been localized to align with regional needs, including the UAE's intricate ecosystem and Saudi Arabia's national strategic priorities.
The technology moves beyond static dashboards to deliver actionable insights and decision-ready storylines. pX is currently in its next phase of growth, with early pilots underway with both private and public sector partners. The company is finalizing strategic collaborations with local municipalities, regional developers, and investment firms, with more announcements expected in Q4 2025.
For those interested in staying updated on pX's progress, the company can be followed on LinkedIn or visited on their website. With a vision to run more agile and data-informed urban strategies, assess project feasibility quickly, and understand pipeline risk and opportunity with confidence, pX is set to redefine the real estate landscape in the Gulf.
