Retail giant Bed Bath & Beyond announces plan to honor outdated coupons at fresh locations.
The iconic home goods brand, Bed Bath & Beyond, is making a comeback next month, following a rebranding under The Brand House Collective, Inc. The first new store will open in Nashville, Tennessee on August 8, marking the brand's relaunch under its new management.
The Brand House Collective, formerly known as Kirkland's, rebranded in June. The company is tasked with converting Kirkland's Home stores to Bed Bath & Beyond Home stores, with Beyond Inc. providing a $17 million debt financing in October to aid in the transition.
In a fresh start for the brand, the first 25 customers who make a purchase at the new store will receive a 10-inch memory foam queen-size mattress called The Beyond Bed. The store is also honoring old Bed Bath & Beyond coupons, encouraging customers to bring in their old coupons, and reintroducing the iconic coupon tradition by providing fresh coupons to customers at the store entrance.
The rebranding history involves The Brand House Collective changing its name from Kirkland's, Inc. after shareholder approval in July. The relaunch of Bed Bath & Beyond Home is part of the company's strategic transformation and reintroduction of the iconic Bed Bath & Beyond brand in a fresh format focused on home goods.
The company has moved to an annual directors election, following approval from shareholders. The Brand House Collective was acquired by Beyond Inc. for $5 million with plans to license the IP back.
Amy Sullivan, CEO of The Brand House Collective, expressed that the store launch is aimed at appealing to former customers. However, Beyond Inc. did not respond to a request for comment regarding an open letter from Eric Ebert of Shay Capital, a significant shareholder in Beyond, commending Beyond for its blockchain investments and pushing for meaningful returns to shareholders.
Beyond Inc. is the owner of a "blockchain asset portfolio" and is the largest equity holder in tZero Securities. The company has also debuted crowdfunded offerings of digital tokens connected to certain IP for BuyBuy Baby and Overstock banners.
The reopening of Bed Bath & Beyond Home stores is a significant step in the brand's revitalization, offering customers a chance to experience the iconic brand in a new format. With the first store opening in Nashville, fans of the brand can look forward to more locations opening in the near future.
[1] Source: Company Press Release, The Brand House Collective, 2025.
- The Brand House Collective, previously known as Kirkland's, is using a $17 million debt financing from Beyond Inc. to transition Kirkland's Home stores into Bed Bath & Beyond Home stores as part of the company's strategic transformation.
- In a bid to appeal to former customers, The Brand House Collective, under the leadership of Amy Sullivan, is offering the first 25 customers at the new Bed Bath & Beyond Home store a 10-inch memory foam queen-size mattress called The Beyond Bed.
- Beyond Inc., the owner of a "blockchain asset portfolio", is also the largest equity holder in tZero Securities and has debuted crowdfunded offerings of digital tokens connected to certain IP for BuyBuy Baby and Overstock banners.
- Following shareholder approval, The Brand House Collective, the new owner of Bed Bath & Beyond, has moved to an annual directors election and has plans to license the IP back to the company that acquired it for $5 million.
