Revealed: The £3m Lamborghini Fenomeno - An Insight into the Privileged Few Selected as Eligible Buyers, as Told by the CEO
The Italian luxury car manufacturer, Lamborghini, has recently unveiled its latest creation - the Fenomeno. This ultra-rare V12 hybrid hypercar is part of Lamborghini's 'few off' roster of exclusive road cars, with only 29 units set to be produced, including one that will be retained by the company for its museum[2][4].
The identity of the 29 lucky buyers remains confidential[1][2][4]. Lamborghini has chosen to keep their names private, revealing only that all units are already spoken for at the time of the car's unveiling in 2025. The selection process for these customers is rigorous and exclusive, with the CEO explaining that the production is limited to maintain and increase the car’s residual value over time[2].
To secure and customize a Fenomeno, customers must make a £3 million payment upfront[1]. This allows them to personalize nearly every element of their car, ensuring a highly personal and exclusive experience. The criteria for selection are known only to the customers, the company, and dealers, with the number of cars they have bought playing a role in the allocation[5].
Those with the biggest collection of high-value models - including other 'few off' cars - are given priority access to special projects such as the Fenomeno. The Fenomeno boasts a staggering 1,065 horsepower, making it the most potent model with numberplates that Lamborghini has ever sold to the public[6].
Under the hood, the Fenomeno's powertrain generates 823hp from a 6.5-litre 12-cylinder engine and an additional 242hp from three electric motors[3]. This hybrid setup propels the Fenomeno from 0 to 62mph in a mere 2.4 seconds, with a top speed in excess of 218mph[7].
The Fenomeno is built on the same petrol-hybrid platform as Lamborghini's flagship Revuelto supercar, but has been upgraded for enhanced performance[3]. It also features a battery of 7kWh, which doubles the electric-only range compared to the Revuelto[3].
The Fenomeno was unveiled at an invite-only event hosted during the prestigious Monterey Car Week in Pebble Beach, California[8]. It represents 0.2% of Lamborghini's already-exclusive annual clientele, with the company delivering 10,687 vehicles to customers globally last year[9].
While the Fenomeno is not made solely for profit, it provides customers the opportunity to invest in something important to Lamborghini and gives credibility to the product[10]. The Fenomeno is a nod to the inauguration of Lamborghini's in-house department responsible for creating 'few off' models, which first produced the Reventon in 2007.
In conclusion, the Fenomeno is an exclusive and highly personalized hypercar, limited to just 29 units. Its unveiling marks a significant milestone in Lamborghini's history, further cementing its reputation as a manufacturer of some of the world's rarest and most desirable supercars.
- The purchase of a Fenomeno requires a £3 million payment upfront, a significant amount from the world of finance.
- The Fenomeno, with its powerful hybrid engine and innovative technology, is not just a vehicle but also a valuable investment in the automotive industry.
- In the sports sector, the identity of the 29 Fenomeno buyers remains confidential, while those with a collection of high-value Lamborghini cars may secure priority access to such exclusive projects.
