Rising Canon compact camera, popularized on social media, set for re-release following increased production by Canon Japan
Canon has restarted production of the PowerShot G7 X Mark III and SX740 HS compact cameras, following an unexpected surge in demand, particularly in the wake of social media trends favouring these compact models over smartphone photography[1][2]. The resumption of production is a direct response to the rebounding strong demand for these popular cameras.
Canon Japan began accepting orders for these models again on August 1, 2025, reflecting the increased production capacity needed to meet this demand[1][2]. However, the company warns that order fulfillment may be delayed due to the large volume of orders received so far[1]. As of early August 2025, Canon’s US and UK webstores still list the G7 X Mark III as out of stock, and it remains uncertain when these models will be broadly available in those markets. Potential complications such as increased tariffs might affect availability and pricing specifically in the US[1].
Launched in 2019, the Canon G7X Mark III features a one-inch sensor with a 4.2x f/1.8-2.8 zoom lens, making it a popular choice among photographers[1]. Its larger sensor is an advantage over many other compact cameras with zoom, such as the Panasonic TZ99 / ZS99[1].
Despite the delays, the resumption of production should help shoppers find the Canon PowerShot G7X Mark III closer to its list price. In the US, the camera is listed on Amazon for nearly double the $849 list price, while on Amazon UK, it is available for £1,219, up from a £819 list price[1].
Hillary K. Grigonis, a licensed drone pilot and a former Nikon shooter who now favours a journalistic style in her wedding and portrait photography, has tested a wide range of cameras and lenses across multiple brands[1]. She is currently a Fujifilm user and leads the US coverage for Digital Camera World, with over a decade of experience writing about cameras and technology[1].
For those seeking alternatives to the Canon G7X Mark III, the Leica D-Lux 8 could be a potential choice, featuring a larger APS-C sensor and still offering zoom[1].
For those looking to explore the best compact cameras and the best Canon cameras, Digital Camera World offers a comprehensive selection[1].
- Canon has restarted manufacturing the PowerShot G7 X Mark III and SX740 HS compact cameras due to a spike in demand, partially influenced by social media trends preferring these models to smartphone photography.
- Orders for these cameras can once again be placed in Japan from August 1, 2025, and production increases are intended to cater to the elevated demand.
- However, there may be delays in order fulfillment due to the sheer number of orders received thus far.
- The G7 X Mark III, introduced in 2019, boasts a one-inch sensor and a 4.2x f/1.8-2.8 zoom lens, making it a sought-after piece of gear for photographers.
- Its larger sensor is a key selling point, as it distinguishes it from other zoom compact cameras, such as the Panasonic TZ99 / ZS99.
- Despite delays in availability, the resumption of production should make it easier for customers to purchase the Canon PowerShot G7 X Mark III at its listed price.
- For those searching for an alternative to the G7 X Mark III, the Leica D-Lux 8 might be a viable option, as it sports a larger APS-C sensor and still offers zoom functionality. For comprehensive information on the best compact cameras and Canon cameras, Digital Camera World provides an extensive selection.
