Roborock Continues to Lead as the World's Best-Selling Robot Vacuum Brand in 2024, Boasting a Notable Presence in Romania
Title: Roborock Reigns Supreme in Robotic Vacuum Cleaner Market in 2024
Kickstart: In a sweeping victory, Roborock, the trailblazer in ultra-smart home robotics, took the crown yet again as the number one Robotic Vacuum Cleaner (RVC) brand worldwide, in both global shipment market share and sales value market share, according to IDC's 2024 Q4 Worldwide Smart Home Device Tracker.
The Numbers Don't Lie: With a 16% global market share in sales volume and a staggering 22.3% of the sales value market share, Roborock posted a impressive Year-over-Year (YoY) increase of 20.7% in unit shipments.
Roborock's Global Domination: Roborock's dominance isn't limited to the United States and China. In fact, it outranks other brands as the top-selling RVC brand in volume and value in Denmark, Finland, Germany, Norway, South Korea, Switzerland, and Turkey.
IDC's Take: IDC, the global market intelligence firm, indicates that Roborock's international expansion primarily targets developed markets with thriving demand for smart home products boasting cutting-edge technology. Moreover, the brand's strategic approach to online and offline distribution ensures a robust return on its substantial research and development (R&D) investments.
The Portfolio that Packs a Punch: Roborock's expansive product line caters to low, medium, and high-end market segments. Its flagship OmniGrip robotic arm, a hallmark of the industry's advancement, has solidified its position.
CES 2025 Kudos: Just weeks prior, Roborock took home several accolades at CES 2025, including best-in-class honors for its groundbreaking Roborock Saros series – the Roborock Saros 10R, 10, and Z70. The Z70, a marvel of technology, features the industry-first foldable OmniGrip robotic arm with five-axis capabilities, capable of navigating previously obstructed areas and handling items under 300g.
The Crown in Romania: Roborock sealed its victory in Romania, taking home the prestigious 'Best Robot Vacuum Cleaner Brand' title at the Connect Gala Awards. This recognition highlights Roborock's technological prowess, outperforming other industry heavyweights.
*This release is a press statement.
Enrichment Data Insight: In 2024, the top three RVC brands globally were Roborock, iRobot, and Ecovacs, in that order[1][2][5]. iRobot and Ecovacs remained significant players in the market, with Ecovacs generating noticeable revenue in international markets[1].
Roborock's reign isn't confined to vacuum cleaners; they also lead in the smart-home device market, showcasing their technology expertise with their various smart gadgets. The IDC's 2024 Q4 Worldwide Smart Home Device Tracker highlights Roborock's impressive global market share in smart-home devices.
