SAG-AFTRA Clashes With AI Agency Over Synthetic Actors
SAG-AFTRA, the actors' union representing over 160,000 performers, opposes the use of synthetic actors in the entertainment industry. The union's stance comes amidst the promotion of Tilly Norwood, an AI-generated actress, as the next big talent in Hollywood.
Tilly Norwood was created by Xicoia, a new talent agency led by actress and technologist Eline Van der Velden. The agency aims to produce hyper-realistic digital stars. However, SAG-AFTRA argues that AI actors like Tilly Norwood cannot replicate the emotions and life experiences that human actors bring to their roles. The union believes creativity should remain human-centered.
Van der Velden defends Tilly Norwood, stating that she is a creative work and not a replacement for human beings. Yet, SAG-AFTRA has rejected AI actors like Tilly Norwood, as they were developed without permission or compensation from human performers. Talent agencies are now promoting Tilly Norwood as a potential star, sparking debate in the industry.
The use of AI-generated actors in the entertainment industry remains a contentious issue. While some view them as innovative creative works, others argue they threaten human performers' livelihoods and artistic expression. As AI technology advances, the debate over its role in the industry is set to continue.
