Salesforce.com Acquires Radian6 for $326M to Boost Social Media Capabilities
Salesforce.com is set to enhance its social media capabilities with the acquisition of Radian6, a digital marketing and social media monitoring technology vendor. The deal, valued at $326 million, is expected to bring in $50 million in additional revenue this year.
Radian6 has seen its sales surge in the past year, though the exact figures remain unpublished. The company's software allows businesses to track and analyze social media conversations, making it a strategic fit for Salesforce.com's customer relationship management (CRM) products.
Salesforce.com plans to integrate Radian6's technology into its collaboration tool, Chatter, for enhanced social media monitoring. This integration will strengthen Salesforce.com's social CRM offerings. Radian6's recent acquisition of UK-based 6Consulting has further expanded its reach, with the UK considered a key market for growth.
The acquisition of Radian6 by Salesforce.com is expected to add $50 million to the company's revenue this year. The integration of Radian6's technology into Salesforce.com's CRM products will enhance social media monitoring and analysis capabilities, benefiting both companies' customers.
