Samsung introduces a fresh, interactive advertising format
HITTING THE INTERACTIVE JACKPOT: Samsung Ads unveils their game-changing advertising format, Creative Canvas, revolutionizing viewer engagement with a dash of interactivity.
Samsung Electronics boldly venture into the uncharted territory of comprehensive interactive advertising solutions, becoming the pioneers among television manufacturers. This innovative suite allows advertisers to deliver immersive, interactive ad experiences, measuring their results in real-time, as reported by the company.
Creative Canvas is now ready for advertisers in the U.S. and Canada, complete with QR-enabled ads and vertical videos. Samsung has plans to incorporate SMS, Email, and Store Locator functionality in the future for an even broader interactive experience.
With Creative Canvas, Samsung has already joined forces with top brands across various sectors such as QSR, retail, automotive, CPG, and more, providing premium, cost-effective ads that resonate with viewers during commercial breaks.
Michael Scott, vice president & head of ad sales and operations at Samsung Ads, said, "Interactive ads help create meaningful, engaging experiences, empowering consumers to easily connect with brands the same way they engage with content. As actionable video formats take shape within the CTV space, Creative Canvas provides a frictionless, one-stop-shop for memorable and dynamic ads."
Samsung Ads' Creative Canvas toolset enables advertisers to develop actionable ads with ease. By submitting a brand logo and a short CTA, the toolset can create a custom-branded ad with a QR code in just under a minute.
Creative Canvas presents an exciting opportunity for advertisers to showcase their social video content on the largest screen in the home, ensuring the same level of engagement, measurement, and click-to-action as on smaller personal devices.
Ideal for brands aiming to expand their social media video assets' distribution, Creative Canvas provides the flexibility to include eye-catching vertical videos, widening the reach of their viral content for a better return on creative investment.
Samsung Ads' advanced measurement tools and data-rich CTV ecosystem offer in-depth reporting on campaign performance and impact, including key metrics like delivery, video views, engagement rates, clicks, and scans that provide valuable insights into campaign performance.
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For more information about Samsung Ads, visit: Samsung Ads.
- Samsung Ads' groundbreaking toolset, Creative Canvas, is designed to revolutionize media technology, offering advertisers the chance to create immersive, interactive ads on television, similar to video streaming OTT platforms.
- To maximize viewer engagement, Samsung Ads incorporates SMS, Email, and Store Locator functionalities, allowing brands to foster a seamless connection with consumers, converting the living room television into a potent advertising platform.
- With advertising solutions mirroring the interactivity of video content on personal devices, the advanced measurement tools in Samsung Ads' CTV ecosystem enable advertisers to measure campaign performance and gain valuable insights into key metrics, such as clicks, scans, and engagement rates, elevating the return on their creative investment.
