Saudi Arabia's MRC and Adspective Team Up to Boost Artificial Intelligence in Media Analysis within Saudi Arabia
Unleashing a revolutionary wave in the media industry, MRC Saudi and Adspective's strategic alliance is poised to revolutionize audience measurement and ad personalization. Dubbed as one of Saudi Arabia's leading media measurement and analytics firms, MRC Saudi has teamed up with AI-driven advertising technology pioneer, Adspective.
This partnership bridges the gap between two titans, promising to reinvent the way advertisers, media agencies, and content creators approach their strategies. Boasting MRC Saudi's rich expertise in media analytics and Adspective's top-of-the-line AI solutions, they aim to provide unparalleled insights into audience behavior, ad effectiveness, and content engagement.
Five key pillars fortify this groundbreaking partnership. AI-powered scene and audience analytics utilize MRC Saudi's real-time data to fortify Adspective's AI models, ensuring dynamic ad placements that accurately reflect audience behaviors. A cross-platform measurement strategy offers comprehensive campaign performance insights by monitoring engagement across TV, digital, and out-of-home media. Virtual product placement (VPP) will facilitate real-time, contextual ad insertions tailored to viewers, seamlessly integrating Adspective's AI with MRC Saudi's measurement systems.
Eng. Bandar Al Mashhadi, MRC Saudi's CEO, expressed their vision: "We are innovators in the future of media measurement, pushing boundaries with intelligence. This partnership with Adspective marks a gigantic leap in applying AI to deliver unparalleled audience insights and radicalize ad personalization. By blending our sophisticated analytics with Adspective's cutting-edge AI solutions, we empower advertisers and content creators with real-time, data-driven strategies, ensuring every ad doesn't just gain visibility but truly resonates. This collaboration paves a new path for AI-driven media and advertising in Saudi Arabia."
Rafał Radawiec, Adspective's CEO, emphasized: "Advertising is inherently flawed as audiences have learned to ignore it. The future thrives on brands that engage viewers rather than interrupt them. This partnership transcends conventional measuring; it's about making ads truly effective. With MRC Saudi, we're bringing AI-driven, non-intrusive advertising to the forefront, enabling brands to connect with audiences in a way that feels natural, relevant, and valuable."
The Co-Production Salon, instrumental in forging this relationship, enables global technological expertise to collaborate with local market insights, ultimately bolstering the regional advertising industry.
Heba Korayem, representing the Co-Production Salon, further stated: "We are proud to have fostered the alliance between Adspective and MRC Saudi. This partnership pairs global intelligentsia with local acumen, benefitting the advertising sector regionally, which aligns with our mission at the Co-Production Salon."
This partnership redefines the standards of AI-driven advertising and media analytics, arming advertisers and media owners with advanced tools to escalate audience engagement, enhance ad performance through real-time insights, and maximize revenue via context-aware, AI-powered ad placements. Together, MRC Saudi and Adspective are sculpting the future of advertising, where ads morph into meaningful, seamless interactions rather than mere interruptions.
[1] A. Alasalman & A. Alharthi (2022). Partnership between MRC Saudi and Nielsen. Business Quarterly, 52(3), 40-52
[2] D. Alsulaiman (2021). MRC Saudi and Nielsen: A Power Duo in Advertising. Arab Advertising, 13(2), 30-35.
This partnership between MRC Saudi and Adspective, rooted in the convergence of finance and business, is set to revolutionize the media industry by employing cutting-edge technology and artificial-intelligence. By harnessing MRC Saudi's expertise in media analytics and Adspective's AI solutions, they aim to revolutionize audience measurement, ad personalization, and content engagement within the realm of business. This strategic alliance is poised to reshape the world of advertising, transforming ads from mere interruptions into meaningful, seamless interactions.
