Scheduling tools dominating social media landscape in 2025
In the fast-paced world of social media, managing multiple accounts can be a daunting task. However, with the help of social media scheduling tools, businesses and individuals can streamline their workflow and focus on creating engaging content. Here are some of the top options available for small businesses and personal users.
SocialBee
SocialBee is highly recommended for its powerful content curation and publishing features, making it a top choice for small businesses. With its intuitive interface and customizable options, it's an excellent tool for scheduling posts across various social media platforms.
Metricool
Metricool stands out for supporting a wide range of platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Twitch, and TikTok. It offers a drag-and-drop Planner, batch scheduling, best-time-to-post analytics overlay, AI caption writing, social inbox management, competitor research, and more. It has a generous free plan, and paid plans start at $22/month, offering excellent value.
Buffer
Buffer is known for its simplicity and clean interface, making it an ideal choice for individuals and small teams who want straightforward scheduling without complexity. It supports scheduling for Instagram, TikTok, Twitter, LinkedIn, Pinterest, and Facebook.
Planable
Planable excels at collaboration with features like group posts creation, sync content, version history, AI-generated post suggestions, labels for campaigns, and roles/permissions for team workflow. It supports nine social platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube. Pricing starts at $33 per workspace per month with a free plan available.
Hootsuite
Hootsuite is a solid option for small- and medium-sized enterprises (SMEs) with comprehensive features and wide platform support. It’s frequently recommended alongside SocialPilot and Sendible as one of the best tools for SME social media management.
SocialPilot
SocialPilot offers an all-in-one solution for social media management and automation. It supports scheduling, analytics, and multiple social account management, making it a versatile tool for businesses.
Sendible
Sendible consists of Creator ($29), Traction ($89), and Scale ($199) plans. It offers a built-in library with effortless access to Canva, the design tool, and automation technologies that help increase social media followers and drive interaction.
For small businesses and personal users aiming to balance usability, platform coverage, and price, Metricool, SocialBee, Buffer, and Planable represent especially strong choices based on the latest reviews and feature comparisons. Each tool offers a unique set of features tailored to meet the needs of different users, ensuring that you can find the perfect fit for your social media management needs.
- SocialBee, with its powerful content curation and publishing features, is often recommended for small businesses seeking an effective tool for scheduling posts across various social media platforms.
- Metricool, which supports a wide range of platforms, stands out with its drag-and-drop Planner, batch scheduling, AI caption writing, and more, offering a generous free plan and paid plans starting at $22/month.
- Buffer, known for its simplicity and clean interface, is an ideal choice for individuals and small teams who want straightforward scheduling without complexity, supporting scheduling for Instagram, TikTok, Twitter, LinkedIn, Pinterest, and Facebook.
- Planable excels at collaboration with features like group posts creation, sync content, version history, and roles/permissions for team workflow, supporting nine social platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
