Security firm Bubble Agency buys HighRez, broadening its proficiency and influence in the real-world security and media tech industries.
Bubble Agency, a leading PR, marketing, and events company, has announced the acquisition of HighRez, a marketing communications agency specializing in physical security and media technology. With this strategic move, Bubble Agency significantly expands its service offerings and refines its growth strategy to integrate these specialized domains into its broader marketing capabilities.
Expanded Service Offerings
The acquisition allows Bubble Agency to offer highly targeted marketing communications services that incorporate deep expertise in physical security solutions and media technology sectors. The expanded service offering now includes:
- Specialized marketing communications tailored to clients in physical security and media technology, leveraging HighRez’s technical knowledge and industry relationships.
- Integrated technology-driven marketing strategies, combining creative communications with an understanding of the complex technology products and security systems.
- Enhancement of Bubble’s capabilities in B2B marketing, technical content creation, event marketing, and communications consulting for the security and media tech industries.
Growth Strategy
Positioning itself as a go-to agency for technology and security industry clients, Bubble Agency seeks to differentiate by offering marketing services grounded in technical expertise. The company is pursuing a vertical specialization approach, deepening its footprint in niche but high-value sectors where it can leverage HighRez’s legacy and reputation.
The acquisition also opens up potential cross-selling opportunities between existing clients and the new sector expertise, along with partnerships or broader service offers that combine marketing communications with technology consulting.
Benefits for Clients
The combined company will provide clients with greater resources, more comprehensive marketing and communications expertise, and enhanced support in both the Americas and Europe. HighRez clients will continue to receive the high-touch, senior-level support they have come to expect, with the added benefit of a global reach.
The addition of HighRez's location in the greater Boston area establishes a strategic East Coast presence for Bubble Agency, enabling closer collaboration with clients and media contacts across the U.S.
Leadership Changes
Veronique Froment, founder of HighRez, will now serve as the vice president of strategic accounts at Bubble Agency. The HighRez team, led by industry veterans Véronique Froment and Doug Hansel, will continue to serve its clients while operating under the Bubble Agency brand.
Sadie Groom, CEO of Bubble Agency, expressed excitement about the acquisition, stating that it will offer more services and support to clients, while entering a whole new market to support Bubble's growth ambitions.
Bubble Agency serves leading brands in media, AV, and sports technology, and this strategic acquisition marks a significant step in its growth strategy, adding new expertise in the physical security sector and expanding its presence to the U.S. East Coast. The acquisition aims to help HighRez clients achieve their goals for growth.
- Bubble Agency's service offerings are now expanded to include specialized marketing communications for clients in the physical security and media technology sectors, utilizing HighRez's technical knowledge and industry relationships.
- The company is pursuing integrated technology-driven marketing strategies, combining creative communications with an understanding of complex technology products and security systems.
- With the acquisition, Bubble Agency aims to differentiate itself by offering marketing services grounded in technical expertise and seeks vertical specialization to deepen its footprint in high-value niche sectors.
- The combination of Bubble Agency and HighRez will provide clients with greater resources, more comprehensive marketing and communications expertise, and enhanced support in both the Americas and Europe. Additionally, the acquisition of HighRez's location in the greater Boston area establishes a strategic East Coast presence for Bubble Agency.
