Sephora revives annual beauty extravaganza in a combined online and offline setup.
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Get ready, beauty enthusiasts! The Sephoria House of Beauty event is making a comeback after a brief hiatus, this time in a hybrid format on Sep. 29 and 30. The highly anticipated beauty extravaganza is set to take place at the Skylight at Essex Crossing in Lower Manhattan, New York City, and online for those who can't make it in person.
reverting to an in-person format this year, attendees can expect an array of exclusive products, hands-on experiences, and surprise guest appearances. For the digital enthusiasts, join in the fun by logging onto an immersive 3D gaming-like platform. Customize your avatar, redeem a unique free NFT, chat live with a Sephora Beauty Advisor, and play games to earn points toward Sephora's Beauty Insider loyalty program.
are available: Silver Key, priced at $99 per session, and the Gold Key ticket, set at $349 per session. Prices will increase to $119 and $369, respectively, on Aug. 4.
In-person attendees will receive a swag bag filled with full-size products from participating brands, like Drunk Elephant, Nars, and Rare Beauty by Selena Gomez. Virtual registration is free, but for a small fee, grab a swag bag of travel-size items.
Jessica Stacey, senior vice president of external communications, event, and experiential marketing at Sephora, expressed her excitement about the event:
According to Stacey, Beauty Insider members can look forward to special perks for the Sephoria event, with the loyalty program incorporated by allowing virtual attendees to earn Beauty Insider points and giving Rouge-status members early registration access.
Speaking of loyalty, Sephora frequently updates its efforts to keep customers hooked. From perks like the birthday gift to Beauty Insider Cash, the points and tier system provide more benefits as customers rank higher. The Beauty Insider tiers are: Insider, VIB, and Rouge. There are currently 31 million rewards members in the U.S.
The creation of virtual worlds by brands is on the rise, and Sephora is no exception. Join the likes of Tatcha, Laneige, and Tommy Hilfiger, who have all ventured into the metaverse. Sephora's hybrid event highlights the fusion of the physical and virtual retail worlds, offering experiences in both spaces.
Stay tuned for more updates on Sephora's involvement in the metaverse for future events. Meanwhile, skip the countdown and mark your calendars for Sephoria 2025! It's gonna be a beauty bash you won't want to miss. 🎉💫💅🏼💄⚛️🌟
- Amidst the resurgence of Sephoria House of Beauty event, the focus extends to the metaverse, aligning with brands like Tatcha, Laneige, and Tommy Hilfiger, demonstrating the convergence of physical and virtual retail experiences.
- As business strategies evolve to cater to customers, Sephora consistently updates its efforts, offering benefits such as birthday gifts, Beauty Insider Cash, and a points and tier system, providing more perks as customers ascend towards the Rouge tier, currently boasting 31 million rewards members in the U.S.
- With the revival of Sephoria House of Beauty, attendees can reconnect in a hybrid format, featuring in-person and digital experiences, with exclusive products, hands-on activities, and surprise guest appearances, while distribution of free NFTs and opportunities to earn Beauty Insider points are available to virtual enthusiasts.
- In these challenging times, it is heartening to witness the revival of large-scale events, as the Sephoria House of Beauty event overcomes a brief hiatus and makes a comeback, reaffirming our resolve to embrace normalcy amidst the ongoing pandemic.
- Advancements in technology continue to transform various industries, and AI, in particular, has begun to play a pivotal role in shaping businesses, from AI-powered chatbots streamlining customer service to AI recommendations enhancing consumer experiences, a trend witnessed in the beauty and fashion sector, including Sephora's digital avatar-based platform for the September event.
