Sezzle Expands Holiday Partnerships as Shoppers Prioritize Value
Sezzle Inc., a leading buy now, pay later (BNPL) platform, has expanded its merchant partners across various sectors for the 2025 holiday season. Despite a projected 5% dip in spending across all generations, Sezzle is empowering consumers to manage their spending responsibly.
Sezzle's expansion includes partnerships with notable retailers such as Cato Fashions, SCHEELS, D&B Supply, and Dermstore. These new merchants have seen positive results, with Sezzle orders at Cato brands averaging nearly double the retailer's baseline order value in the first month.
Paul Paradis, President and Cofounder at Sezzle, expressed that the platform provides a win-win situation for both shoppers and retailers this holiday season. Sezzle's purpose-driven payment platform is committed to financially empowering the next generation, allowing them to manage their spending responsibly and achieve lasting financial independence.
As shoppers prioritize discounts and value over splurges this holiday season, Sezzle's expansion into new merchant partnerships and digital content verticals, such as its collaboration with social commerce platform Whop, is set to provide a valuable service. With price sensitivity being the top factor driving purchase decisions, Sezzle's commitment to empowering consumers financially is expected to be a significant advantage for both shoppers and retailers.
