Shein's French Retail Debut Sparks Job Creation and Industry Backlash
Chinese fast-fashion giant Shein is set to make its physical retail debut in France, sparking opposition from local industry bodies and retailers. The company plans to create 200 jobs through its store openings, but faces resistance from the French Fashion & Clothing Industries Union (UFIMH) and the Galeries Lafayette group.
Shein, known for its rapid production and low prices, has been criticized for contributing to the fast fashion phenomenon, which has environmental and cultural impacts. The UFIMH and Galeries Lafayette group have voiced concerns about Shein's entry into the French market.
Shein's expansion plans include opening its first physical stores in France on a trial basis. In November 2025, the company is set to open its first permanent store at BHV Marais in Paris, with five more stores planned for Galeries Lafayette locations across the country. This move is expected to create 200 jobs in France.
However, Galeries Lafayette group has indicated its intention to block Shein's presence in its stores. The group has cited contractual violations and incompatibility with its brand positioning as reasons for its opposition.
Despite the opposition, Shein remains committed to its expansion into the French market, with plans to open its first physical stores later this year. The company's entry into the market is expected to have significant implications for the French fashion industry and retail landscape, with potential job creation and cultural shifts.
