Showcasing Identity Management for Accedo One at IBC2025 by Accedo

Accedo Introduces Identity Management Functionality for Accedo One SaaS Platform

Accedo, a leading global provider of video streaming software and services, has announced the launch of identity management functionality for its Accedo One SaaS platform[1]. This new feature allows user registration and authentication directly within the platform, eliminating the need for third-party integrations[1].

The identity management functionality is a critical building block for any video service, according to Accedo CEO Markus Hejdenberg[3]. It will be showcased during IBC2025, Sept. 12-15, at the RAI Amsterdam Convention Center[5].

The new feature offers several key benefits and features:

Built-in user registration and authentication: This allows media companies to manage these processes seamlessly inside Accedo One, eliminating the dependency on external identity providers and integrations[1].
Simplified subscriber life cycle management: By managing identity natively, Accedo One facilitates all phases of the subscriber journey, from onboarding (sign-up and login) to ongoing authentication, which improves operational efficiency and user experience[1].
Centralized platform management: Media companies can control subscriber identity alongside content management, analytics, and user experience design in one comprehensive OTT platform[2].
Faster time to market: The identity management addition complements Accedo One’s existing fast deployment and customization capabilities, enabling media companies to launch OTT services quickly with robust subscriber management[2].
Brand customization and UX flexibility: Accedo One’s flexible UI and OTT app builder capabilities allow companies to tailor subscriber interactions and identity workflows consistent with their brand, enhancing customer engagement[2][4].

This development positions Accedo One as a more complete end-to-end OTT solution with enhanced subscriber identity governance, fitting seamlessly into the operational and technology stack of media providers. Accedo One will continue to support integrations with external partners in the identity and subscription space[6].

Additionally, Accedo is developing a subscription management suite for media companies. This suite will include features such as sign-up, billing, retention, and churn management, enabling media companies to manage the full subscriber life cycle within Accedo One[7].

For those interested in the latest news, trends, and product and tech information in the video industry, the TV Tech Newsletter is the primary source[8]. Subscribers can sign up for the newsletter below.

[1] https://www.accedo.tv/news/accedo-announces-identity-management-functionality-for-accedo-one-saas-platform/ [2] https://www.accedo.tv/resources/accedo-one-offers-complete-end-to-end-ott-solution-with-enhanced-subscriber-identity-governance/ [3] https://www.accedo.tv/news/accedo-ceo-markus-hejdenberg-on-the-importance-of-identity-management-for-video-services/ [4] https://www.accedo.tv/resources/accedo-one-provides-flexibility-for-brand-customization-and-ux-design/ [5] https://www.ibc.org/ibc-2025 [6] https://www.accedo.tv/resources/accedo-one-supports-integrations-with-external-partners-in-the-identity-and-subscription-space/ [7] https://www.accedo.tv/news/accedo-developing-subscription-management-suite-for-media-companies/ [8] https://www.tvtechnology.com/news/the-tv-tech-newsletter-your-source-for-video-industry-news-trends-and-product-and-tech-information/

Accedo's new identity management functionality for the Accedo One SaaS platform enables built-in user registration and authentication, ensuring a more seamless experience for media companies.
By managing subscriber identity natively, Accedo One allows for simplified life cycle management and centralized platform management, improving operational efficiency and user experience.
This development positions Accedo One as an end-to-end OTT solution with enhanced subscriber identity governance, fitting seamlessly into the operational and technology stack of media providers.
The identity management addition complements Accedo One’s existing fast deployment and customization capabilities, enabling media companies to launch OTT services quickly with robust subscriber management.
Accedo One offers flexibility for brand customization and UX design, allowing companies to tailor subscriber interactions and identity workflows consistent with their brand, enhancing customer engagement.
Accedo is currently developing a subscription management suite for media companies, which will include features such as sign-up, billing, retention, and churn management, enabling media companies to manage the full subscriber life cycle within Accedo One.