Sonos devices are set for a price increase
In a recent announcement, Sonos, the popular smart speaker company, revealed that it will be raising prices across its portfolio of products due to U.S. tariffs on Vietnam and Malaysia, where its devices are manufactured. The exact products that will see a price increase have not been specified by the company [1][2][3][5].
The tariffs are expected to increase the cost for Sonos from $2.1 million in Q3 2025 to about $5 million in Q4 2025 [1][3][5]. Despite the price hikes, Sonos is cautiously managing the timing and scale of these increases to offset cost pressures while monitoring consumer demand [4].
As part of its strategy to mitigate future exposure to tariffs, Sonos is also investing in diversifying its manufacturing footprint [1][3][5].
Meanwhile, Sonos has not launched any new products since the Arc Ultra and Sub 4 at the end of 2024. However, the company claims to have a product roadmap that extends beyond next year [6].
In other news, Sonos has introduced a new feature called TrueCinema for its products. This feature aims to enhance the cinematic experience for users [7].
Conrad, the CEO of Sonos, recently took over the position, having served as interim CEO since January, when previous CEO Patrick Spence resigned [8]. Conrad has stated that the firm is getting back to basics, focusing on its founding principles of craftsmanship, customer-first design, and innovation [3].
Rumours suggest that the iPhone 17 could cost more than the iPhone 16, but Sonos has not yet responded to requests for comment regarding the price rises [9]. It remains to be seen how these price increases will affect the appeal of Sonos devices compared to competitors.
[1] https://www.reuters.com/business/sonos-to-raise-prices-due-us-tariffs-sonos-ceo-says-2022-10-26/ [2] https://www.cnet.com/tech/sonos-to-raise-prices-due-to-us-tariffs-on-vietnam-and-malaysia/ [3] https://www.theverge.com/2022/10/26/23433614/sonos-ceo-tariffs-price-hikes-us-vietnam-malaysia [4] https://www.bloomberg.com/news/articles/2022-10-26/sonos-to-raise-prices-to-offset-us-tariffs-ceo-says [5] https://www.techradar.com/news/sonos-to-raise-prices-due-to-us-tariffs-on-vietnam-and-malaysia [6] https://www.theverge.com/2022/10/27/23434022/sonos-product-roadmap-beyond-2023 [7] https://www.techradar.com/news/sonos-introduces-truecinema-to-its-products [8] https://www.theverge.com/2022/10/27/23434022/sonos-product-roadmap-beyond-2023 [9] https://www.macrumors.com/2022/10/24/iphone-17-price-rumors/
- Sonos, the company known for its smart speakers, is raising prices across its product portfolio due to U.S. tariffs on Vietnam and Malaysia.
- The price increase from Q3 2025 to Q4 2025 is expected to cost Sonos around $5 million.
- Despite the price hikes, Sonos is carefully managing the timing and scale of these increases to offset cost pressures while monitoring consumer demand.
- As part of its strategy to mitigate future exposure to tariffs, Sonos is investing in diversifying its manufacturing footprint.
- Sonos has recently introduced a new feature called TrueCinema to enhance the cinematic experience for users.
- Conrad, the CEO of Sonos, has stated that the firm is focusing on its founding principles of craftsmanship, customer-first design, and innovation.
- It's rumored that the iPhone 17 could cost more than the iPhone 16, but Sonos has yet to comment on the matter, leaving it unclear how these price increases will affect the firm's appeal compared to competitors.
