Sony Aids Specialised Post-production Studio in Completing Intricate Media Endeavors
Arsenal FX Color Upgrades to Sony's BVM-HX3110 for Enhanced Post-Production Workflow
Arsenal FX Color, a high-end postproduction house based in Los Angeles, has recently upgraded its equipment to Sony's new 4K BVM-HX3110 TRIMASTER HX Professional Grading Monitor. This upgrade is a significant step in the evolving postproduction industry, providing Arsenal FX Color with a high-end, precision display standard for accurate color grading and mastering.
The BVM-HX3110 offers exceptional 4K resolution, a wide color gamut, and precise HDR reproduction, crucial for ensuring that final images in film and TV meet rigorous visual quality standards. For Arsenal FX Color, this monitor serves as a critical tool to evaluate and finalize color work with professional-level accuracy.
The "Professional" picture mode of the BVM-HX3110 replicates exact color performance standards, enabling the team at Arsenal FX Color to see output identical to the original master files. This precision supports confident decision-making on color adjustments and ensures consistency across different viewing platforms.
The new monitor offers improved viewing angles, quicker pixel response, and a more intuitive menu system. These features provide significant workflow benefits and help Arsenal FX Color to fulfill increasingly varying delivery requirements faster and more efficiently for streaming platforms.
The BVM-HX3110 is designed as a 4K HDR master monitor, offering enhanced color fidelity. Arsenal FX Color anticipates further changes in monitoring, particularly in terms of grading at higher brightness levels and wider color gamuts. The decision to entirely grade a project in HDR and view it only in HDR is becoming more common, with demands for HDR reaching 4,000 nits from streamers.
The growth of the home entertainment market is affecting the professional monitoring space, with TV manufacturers producing new models capable of displaying higher nit levels. The improved viewing angle of the BVM-HX3110 monitor helps reduce questions about color correction quality when clients or DPs are viewing off-axis.
Arsenal FX Color, with its team of a colorist, an editor, and a visual effects artist, offers a profound understanding of client engagement in the studio. The company focuses on producing long-form content for broadcast television, streaming services, feature films, and commercials. The new Sony monitor, installed in early 2024, complements its current inventory of Sony monitors.
With the BVM-HX3110, Arsenal FX Color now has the best tools to handle anything a client may throw at them. The peace of mind this provides is invaluable in the fast-paced world of postproduction. The new monitor is helping Arsenal FX Color to stay at the forefront of the industry, meeting the increasing demands for higher quality levels in professional monitoring.
[1] Source: Industry Review on Sony's BVM-HX3110
Arsenal FX Color's integration of Sony's BVM-HX3110 monitor marks a strategic move in their business operations, as the advanced technology features enhance their data-and-cloud-computing workflow for post-production, specifically in terms of color grading and mastering.
The addition of the BVM-HX3110 to their existing inventory of Sony monitors showcases Arsenal FX Color's commitment to incorporating gadgets with cutting-edge technology and keeping pace with the evolving market trends in the postproduction industry, ensuring they maintain their competitive edge in the business of producing long-form content for various platforms.
