Sports giant Monumental Sports partners with ViewLift to introduce an all-inclusive sports broadcasting and streaming platform.
Zach Leonsis, president of Media & New Enterprises at Monumental Sports & Entertainment (MSE), has announced that the company has served as a real-world innovation lab for unifying linear and digital media under one roof. This innovative approach is now being extended to U.S. professional sports teams through a joint venture with digital solutions provider ViewLift.
The comprehensive broadcast and streaming solution, set to launch in the fall of 2022, aims to address the needs of NBA, MLB, and NHL teams seeking to enhance, launch, or reinvent their local broadcasts and streaming services amid an evolving regional media landscape.
MSE, owner of several D.C.-area pro sports teams including the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), and Capital City Go-Go (NBA G League), will leverage its decade-long direct-to-consumer (DTC) experience and operational insights. ViewLift, which works with 16 major professional sports teams, six regional sports networks, and multiple leagues in the U.S., including the NBA and NHL, will provide digital streaming technology and platforms.
Key features of this solution include linear TV production services such as live game broadcasts, pre- and post-game shows, crew and truck management, ad sales, analytics, sponsorships, and studio innovation. Digital streaming technology and platforms will be provided by ViewLift, offering end-to-end direct-to-consumer streaming solutions, custom apps for web and mobile, and programming distribution to meet modern consumer expectations for live and on-demand content.
The product enables flexible combinations of distribution, allowing teams to create hybrid models that may include cable TV, free over-the-air channels, and direct-to-consumer streaming. This flexibility is designed to help teams navigate local broadcasting blackouts and RSN instability.
The alliance between MSE and ViewLift offers something truly unmatched in the industry, combining OTT technology and strategy with top-tier help in broadcast production, operations, and monetization tools. Services offered include overall strategic advisory, revenue optimization advisement, end-to-end streaming direct-to-consumer (DTC) and TV everywhere (TVE) digital development, game and studio programming production, co-production of shoulder programming, and potential programming distribution.
This collaboration responds to increased demand from over 20 teams in the last three years seeking better control over local media distribution. The initiative, officially launching in the fall of 2025, will see the launch of Monumental+ (M+), a streaming platform ahead of the 2024-25 NBA and NHL seasons.
More information about the alliance is available at monumentalsports.com and viewlift.com. MSE operates one of the largest in-house production teams in the NBA, NHL, and WNBA. In 2022, MSE purchased NBC Sports Washington from NBCUniversal, further strengthening its position in the media landscape.
ViewLift is a digital solutions provider offering content management, multiplatform distribution, real-time analytics, and flexible monetization models for sports and media brands worldwide. The alliance between MSE and ViewLift aims to create bespoke, fully-delivered, and future-ready solutions for sports teams and ownership groups.
- Zach Leonsis, from Monumental Sports & Entertainment (MSE), describes their company as a real-world innovation lab, merging linear and digital media under one roof.
- MSE, owning D.C.-area pro sports teams like the Washington Capitals (NHL), Washington Wizards (NBA), and Washington Mystics (WNBA), will partner with ViewLift for a comprehensive broadcast and streaming solution.
- ViewLift, working with 16 major professional sports teams, six regional sports networks, and multiple leagues such as the NBA and NHL, will provide digital streaming technology and platforms.
- The upcoming solution aims to cater to the needs of NBA, MLB, and NHL teams, helping them enhance, launch, or reinvent their local broadcasts and streaming services.
- Key features of this solution include live game broadcasts, pre- and post-game shows, studio innovation, crew and truck management, ad sales, analytics, sponsorships, and much more.
- Digital streaming technology from ViewLift will offer end-to-end direct-to-consumer streaming solutions, custom apps for web and mobile, and programming distribution to meet modern consumer expectations.
- This solution provides flexibility in distribution, allowing teams to create hybrid models that include cable TV, free over-the-air channels, and direct-to-consumer streaming, customized to navigate local broadcasting blackouts and RSN instability.
- The alliance between MSE and ViewLift promotes the union of OTT technology and strategy with broadcast production, operations, and monetization tools, offering a unique blend of services.
- The initiative, officially launching in the fall of 2025, will bring forth Monumental+ (M+), a streaming platform, ahead of the 2024-25 NBA and NHL seasons.
- For more information about the alliance, visit monumentalsports.com and viewlift.com, as MSE operates one of the largest in-house production teams in the NBA, NHL, and WNBA, further strengthening its position in the media landscape.
