Statistics on mobile eCommerce for the year 2025, featuring key insights and trends in online shopping via mobile devices.

Mobile commerce continues to revolutionize the way we shop, with smartphones powering a major portion of online transactions. From buying groceries to booking travel, the convenience provided by mobile devices has become indispensable in our daily lives.

To shed light on the current state of mobile ecommerce, we have compiled a comprehensive list of statistics highlighting the market trends and consumer behavior.

Top Mobile Ecommerce Statistics

In the comfort of your home, you scroll through social media apps, and a product catches your eye. A single tap later, it's on its way. This is not just convenience-it's the new norm for shopping.

Here are some numbers to show where we're headed in mobile ecommerce:

According to Oberlo, mobile sales are projected to reach $2.51 trillion in 2025, and by 2027, the figure will surpass $3 trillion.
Mobile commerce is expected to account for 63% of all online shopping by 2028, as predicted by Statista.
Forrester forecasts that global online retail sales will grow at an 8.9% CAGR, reaching $6.8 trillion by 2028, with mobile maintaining a central role in this expansion.
By 2028, retail e-commerce will reach $6.8 trillion, with mobile driving 80% of the traffic and 65% of the transactions, according to Forrester.

Consumer Behavior and Usage

80% of online store visits occur on mobile phones, and 66% of orders originate from mobile devices, as reported by Statista. Weekly mobile shopping has become the norm for about 30% of online shoppers worldwide.

With the growing number of smartphone users (4.88 billion and counting, according to Prioridata), this trend is expected to continue. The gap between desktop and mobile purchases is predicted to dwindle as mobile checkout experiences improve.

Regional Insights on Mobile Ecommerce

United States

In the United States, 77% of retail site visits and 68% of online orders were driven by mobile phones in Q3 2024, marking a 20% YoY increase in mobile shopping adoption, as shown by Statista.

Amazon and SHEIN led with 35+ million and 27+ million app downloads, respectively, in 2022. However, 80% of customer service teams are planning to abandon native apps by 2025 in favor of messaging platforms.

Social commerce in the US jumped from $37 billion in 2021 to nearly $80 billion. By 2025, more than 100 million Americans are expected to scan QR codes with their phones.

Europe

The quick commerce market in Europe is poised to reach $12.60 billion in 2025, growing at a CAGR of 7.05% from 2025 to 2029, according to Statista. Europe's online retail sales are forecast to grow from €389 billion in 2024 to €565 billion by 2029, with the UK leading the market.

Australia

95% of Australians now shop via smartphones, with Generation X and Millennials leading adoption. By 2025, the transaction value is expected to hit US$57.65 billion, driven by mobile-first behaviors.

57% of consumers expect same-day collection options for online purchases, while 77% demand real-time order tracking. 44% abandon carts if the delivery takes more than 2 days, while 57% expect same-day collection options.

Stay Ahead of the Curve

As mobile commerce continues to grow, keep up-to-date by subscribing to our newsletter, where you'll receive valuable resources delivered straight to your inbox.

We respect your privacy. Read our Privacy Policy.

Emerging Trends in Mobile Commerce

By 2025, social commerce is expected to exceed $2 trillion, as global shoppers increasingly view live commerce as entertainment. Social platforms such as Pinterest, TikTok, YouTube, and Amazon are all racing to capture this market.

Payment and Financial Technology

Buy Now, Pay Later (BNPL) in the U.S. market is projected to reach $122.26 billion in 2025. 55% of Gen Z made purchases via social media apps in 2024, with TikTok emerging as the #2 platform for Gen Z shopping, after Instagram.

Future Technology Adoption

By 2025, 75% of SaaS providers will adopt product-led growth (PLG), leveraging self-service mobile experiences to streamline sales cycles and reduce acquisition costs.

Resources

Statista (retrieved on Feb 28, 2025): https://www.statista.com/

Backlinko (retrieved on Feb 28, 2025): https://backlinko.com/

Forrester (retrieved on Feb 28, 2025): https://www.forrester.com/

McKinsey (retrieved on Feb 28, 2025): https://www.mckinsey.com/

Prioridata (retrieved on Feb 28, 2025): https://www.prioridata.co/

SensorTower (retrieved on Feb 28, 2025): https://sensortower.com/

Cropink (retrieved on Feb 28, 2025): https://www.cropink.org/

Gartner (retrieved on Feb 28, 2025): https://www.gartner.com/

Global Newswire (retrieved on Feb 28, 2025): https://www.globenewswire.com/

eCommerce News Australia (retrieved on Feb 28, 2025): https://ecommerce-aus.com.au/

InsideRetail (retrieved on Feb 28, 2025): https://insideretail.com.au/

Krisette Lim, Content Marketing Specialist (author)

The new norm for shopping involves scrolling through social media apps on mobile devices, where a product can be purchased with a single tap, showcasing the integration of lifestyle and retail with technology and social-media.
Mobile commerce is projected to reach $2.51 trillion in 2025, and by 2027, it will surpass $3 trillion, indicating a significant growth in the finance sector driven by smartphone usage.
In the United States, 77% of retail site visits and 68% of online orders were driven by mobile phones in Q3 2024, highlighting the dominance of mobile devices in the retail industry.
By 2025, social commerce is expected to exceed $2 trillion, as global shoppers increasingly view live commerce as entertainment, demonstrating the intersection of entertainment and commerce on social-media platforms.
By 2025, 75% of SaaS providers will adopt product-led growth (PLG), leveraging self-service mobile experiences to streamline sales cycles and reduce acquisition costs, showcasing the advancement of technology in the finance and retail sectors.