Study Conducted Independently Shows High Return on Investment from Happydemics' Brand Elevation Strategy
In a recent study conducted by Forrester Consulting, Happydemics' brand lift solution has proven to be a game-changer for advertisers, delivering significant returns on investment and efficiency gains.
Tarek Ouagguini, CEO and founder of Happydemics, stated that brand lift standardized across campaigns and channels reassures advertisers and strengthens the long-term business value of the media partners they choose to invest in. The study found that this standardization was indeed a reality, with major efficiency gains achieved, making brand lift a driver of real-time performance instead of just a measurement tool.
The study also demonstrated that strategic accounts that consistently use brand lift increase their annual investment by 20%. This trend is noteworthy, as half of all new clients chose to re-engage with Happydemics, positioning their brand lift solution as a proven sales differentiator.
One of the key findings of the study was that brand lift serves as a real growth driver, going beyond its role as a measurement tool. Advertisers can use brand lift to link creative to brand outcomes, identify the most impactful channels and formats, and adjust spend and scale campaigns based on insights. This approach not only improves the effectiveness of advertising efforts but also contributes to revenue and performance.
The study reinforces Happydemics' position as a trusted third party in the industry and a driver of long-term advertising success. It further emphasizes the importance of independent brand lift studies in proving the real impact of marketing efforts. In a market where 87% of UK B2B marketers struggle to prove ROI and 39% cite integration issues between data platforms, the value of such studies cannot be overstated.
Brand lift, as measured by metrics like brand awareness, audience consideration, purchase intent, and preference, is becoming more valuable in a fragmented ad industry. The study findings also indicate that brand lift can unlock incremental profit from high-value customers. For instance, according to the study, brand lift unlocked incremental profit from high-value customers.
Moreover, brand lift strengthened client relationships by opening new paths for upselling and retention, encouraging advertisers to extend campaigns by 15%. The director of an advertising technology company stated that brand lift allows for a wider conversation, positioning Happydemics as less of a vendor and more of a partner with insights on ad spend.
Happydemics announced that a composite organization achieved a 47% return on investment over three years and significant efficiency gains using their brand lift solution. Projects requiring 35 hours of senior insights time now take just over 5.5 hours with Happydemics' brand lift solution.
In conclusion, Happydemics' brand lift solution is proving to be a valuable asset for advertisers, delivering sustainable growth, efficiency gains, and a stronger long-term business relationship. The study findings underscore the potential of brand lift as a significant contributor to revenue and performance, making it an essential tool for advertisers in today's complex and fragmented advertising landscape.
