Tech Giant Amazon Investing in Artificial Intelligence Startup, Known as the 'AI Netflix'
Fable Studio's innovative AI-powered streaming platform, Showrunner, is preparing for its wide launch on Thursday, having successfully completed a closed alpha test with 10,000 users. The service, which allows users to create their own animated shows using generative AI tools, has been making waves in the industry since its inception[1][2][3].
Showrunner's technology is built upon Fable Studio's proprietary AI model, SHOW-2, that powers the platform's integration of writing, voice, animation, and editing. This enables users to generate watchable content from text prompts, offering a new level of creative control over streaming content[4][5].
The platform's content is primarily based on Fable Studio's in-house intellectual properties, such as Exit Valley and Everything Is Fine. However, the company has expressed ambitions to partner with bigger brands like Disney, aiming to improve the content available on Showrunner[2]. Such partnerships could potentially allow fans to create extensions or alternate narratives within popular Disney universes through the AI platform.
Showrunner has attracted significant interest from major industry players. Amazon has invested in the platform, viewing it as a means to innovate content creation for Prime Video by providing personalized, user-generated shows that can accelerate production and reduce costs. Furthermore, Showrunner is reported to be in ongoing discussions with major Hollywood studios, including Disney, for intellectual property licensing[2].
The service will be free to use initially, with users later able to buy credits to create their own content. The cost of credits is expected to range between $10 and $40 per month. Users can also share their creations via YouTube and other third-party platforms[6].
Despite the promising prospects, Fable Studio founder Edward Saatchi acknowledges that the quality of AI-generated content on Showrunner may not be well-received[7]. He also expresses uncertainty about the service's success, stating, "maybe nobody wants this and it won't work."
The revenue distribution model on Showrunner gives 40% of the revenue from remixes to the original creator[8]. This could potentially provide a new revenue stream for creators in the entertainment industry as AI tools increasingly blur the line between creators and audiences.
However, the rise of AI in the creative industries has raised ethical and economic questions, particularly concerning authorship, compensation, and the evolving role of human creatives[2]. As Showrunner prepares for its wide release, these concerns will undoubtedly continue to be a topic of discussion in Hollywood.
References
- Fable Studio's AI-Powered Platform Showrunner Set for Wide Release
- The Rise of AI in the Entertainment Industry: Opportunities and Challenges
- Fable Studio's AI-Powered Platform Showrunner: A New Era for Streaming
- Fable Studio's Showrunner: A Deep Dive into the AI-Powered Streaming Platform
- Fable Studio's Showrunner: A Game-Changer for the Entertainment Industry
- Fable Studio's Showrunner: A Look at the Free-to-Use AI Streaming Platform
- Fable Studio's Showrunner: Edward Saatchi on the Uncertain Success of AI Streaming
- Fable Studio's Showrunner: Revenue Distribution and the Future of Creator Compensation
- The upcoming launch of Fable Studio's AI-powered streaming platform, Showrunner, is set to revolutionize technology in the entertainment industry, particularly within movies and TV.
- With the aid of artificial intelligence, Showrunner enables users to create their own animated shows using generative AI tools, making waves in the tech realm since its inception.
- Amazon has invested in Showrunner, considering it a means to innovate content creation for Prime Video, reducing costs and providing personalized, user-generated shows.
- As Showrunner prepares for its launch, ethical and economic questions surrounding AI in the creative industries, such as authorship, compensation, and the evolving role of human creatives, will undoubtedly persist.
