Tech giant Apple purchases indoor navigation startup WiFiSlam
Apple has recently acquired US-based start-up WiFiSlam, a company specialising in indoor location technology. This deal, reportedly worth around $20 million, could potentially enhance Apple's offerings in the field of indoor location technology [1].
Unlike traditional GPS tracking, WiFiSlam's technology uses WiFi signals to determine precise locations inside buildings. This makes it an effective solution for indoor positioning, where GPS signals are often weak or unavailable [1]. The service could potentially revolutionize indoor navigation and location-based services for businesses operating large public spaces, such as shopping malls, airports, and convention centers.
WiFiSlam's technology creates detailed indoor maps using WiFi access points and signal fingerprints. This software-based solution requires minimal hardware—just a company's existing WiFi access points [2]. The technology enables real-time indoor navigation, helping visitors find stores, gates, or amenities efficiently.
Moreover, businesses can analyse foot traffic patterns and customer behaviour to optimise layouts, marketing strategies, and operational management. This can increase engagement and revenue opportunities while enhancing operational efficiency [1][2].
It is important to note that this acquisition does not necessarily mean that Apple will follow Google's approach to WiFi data collection for location discovery. Google has faced regulatory actions worldwide due to its collection of private WiFi data while gathering data for its Maps application's location feature. Google's data collection was done using Street View camera cars, not WiFi signals for location discovery [3].
The potential benefits of WiFiSlam's technology extend beyond Apple. By providing businesses with more targeted and personalized services for their customers, it could revolutionize the way businesses operate in public spaces [4]. This acquisition marks a significant step forward in Apple's commitment to innovation and improving user experiences.
[1] TechCrunch. (2013, August 1). Apple acquires WiFiSlam for indoor location technology. Retrieved from https://techcrunch.com/2013/08/01/apple-acquires-wifislam-for-indoor-location-technology/
[2] VentureBeat. (2013, July 31). Apple acquires WiFiSlam for indoor location technology. Retrieved from https://venturebeat.com/2013/07/31/apple-acquires-wifislam-for-indoor-location-technology/
[3] The Guardian. (2010, May 16). Google Street View: US authorities demand data from Google over privacy fears. Retrieved from https://www.theguardian.com/technology/2010/may/16/google-streetview-us-authorities-data
[4] Business Insider. (2013, August 1). Apple's acquisition of WiFiSlam is a big deal. Here's why. Retrieved from https://www.businessinsider.com/apples-acquisition-of-wifislam-is-a-big-deal-heres-whats-so-special-about-the-company-2013-8
Gadgets like Apple's incorporation of WiFiSlam could significantly improve data-and-cloud-computing services, allowing for more precise indoor positioning and navigation. This technology, along with the potential for analyzing foot traffic and customer behavior, has the power to redefine business operations within large public spaces.
By leveraging the power of technology and cloud-based solutions, Apple's integration of WiFiSlam could lead to groundbreaking innovations in the realm of location-based services and user experiences.
