Tech Update: Instant Bookings for Priority Deliveries Introduced in the Cold Chain Industry
In the ever-evolving world of logistics, two key players are making waves: Shiplify and Trinity Logistics.
Shiplify, a pioneer in the industry, has introduced an innovative tool - the Accessorial ROI Calculator. This calculator provides logistics professionals with upfront, real-time visibility into how accessorial charges affect the total cost of a shipment. By blending proprietary data and industry benchmarks, it helps reduce billing disputes, protect profits, and strengthen relationships across the supply chain.
Meanwhile, the Transportation Intermediaries Association (TIA) has published a sobering report titled "State of Fraud in the Industry". The report reveals that nearly one in four freight brokers lost over $200,000 to fraud in six months, primarily affecting small and mid-sized brokerages. This underscores the need for transparency and proactive management in the industry.
On the growth front, the temperature-controlled packaging solutions market is projected to expand significantly over the next decade. According to various reports, the market was valued at approximately USD 46.91 billion in 2025 and is expected to reach around USD 84.17 billion by 2032, with a compound annual growth rate (CAGR) of about 8.7% from 2025 to 2032. For the pharmaceutical segment specifically, the market is expected to increase from about USD 6.36 billion in 2025 to USD 11.50 billion by 2034, growing at a CAGR of 6.8%.
Drivers for this growth include rising demand for temperature-sensitive pharmaceutical products like vaccines and biologics, increasing focus on food safety and cold-chain logistics, expansion of e-commerce for perishables, stringent regulatory compliance, and ongoing technological innovations in packaging materials such as phase change materials, vacuum insulated panels, and active packaging systems.
In the realm of cold-chain logistics, platforms like the Reefer Van Network play a crucial role. While specific details about its platform features, technology, or market impact are not readily available, general industry knowledge suggests that Reefer Van Network offers an on-demand expedited booking platform for refrigerated transport. This enables shippers to quickly book temperature-controlled freight services, improving flexibility, reducing transit times, and ensuring cold-chain integrity.
On the other hand, Trinity Logistics has introduced a new load verification tool to help carriers safeguard themselves from fake load activity in the freight industry. The load verification tool, accessible via Trinity's website, validates whether a load is genuine and backed by Trinity, empowering carriers to protect their time, equipment, and operational integrity before dispatching any truck.
As the logistics industry continues to evolve, transparency, efficiency, and innovation will undoubtedly remain key drivers for success. With tools like Shiplify's Accessorial ROI Calculator and Trinity's load verification tool, businesses are better equipped to navigate the complexities of the industry and secure their profits.
Technology plays a significant role in improving supply chain operations, as demonstrated by Shiplify's Accessorial ROI Calculator and Trinity Logistics' load verification tool. These innovative technologies provide logistics professionals with visibility into the cost of shipments and help safeguard carriers from fraudulent activities, respectively.
