Telefónica and UNWTO team up to propel environmentally friendly revival of tourism industry
In a groundbreaking move, Telefónica has teamed up with the United Nations World Tourism Organization (UNWTO) to support the sustainable recovery of the tourism industry following the COVID-19 pandemic. This partnership underscores the tourism sector's commitment to leveraging digital transformation, Big Data, and Artificial Intelligence (AI) as a strategic mission to balance operational efficiency with environmental stewardship and community well-being.
At the heart of this collaboration lies the promotion of smart technologies in tourism and hospitality. This includes the adoption of automation in hotels, such as smart thermostats, AI-based customer service, app-controlled rooms, and contactless check-ins. These innovations aim to enhance guest experiences, improve efficiency, and reduce environmental impact.
The partnership also involves the use of machine learning and AI tools to analyze traveler preferences, personalize services, and anticipate needs in real time. These data-driven insights are expected to enable more sustainable tourism practices by optimizing resource use and enhancing operational decisions.
Moreover, the alliance is redefining travel experiences through technologies like augmented reality tours, biometric verification, virtual concierge services, and mobile apps. These advancements are designed to make travel safer, more convenient, and more personalized, thereby adapting to post-pandemic traveler expectations.
Secretary-General Zurab Pololikashvili of UNWTO stated that the digital transformation of tourism will allow the sector to recover stronger from the standstill caused by COVID-19. The collaboration is also intended to foster future growth in the tourism sector and is part of UNWTO's strategy to lead tourism's restart.
The partnership between UNWTO and Telefónica is focused on promoting sustainability in the recovery and future growth of the tourism sector. It is also designed to advance market intelligence to accelerate the sector's recovery from the impact of Covid-19. The management of data will help destinations better manage tourist flows within the context of new health and safety protocols in response to COVID-19.
This collaboration will provide Member States and the sector as a whole with tools to accelerate recovery. It will also contribute to UNWTO's efforts to drive tourism towards sustainability in the context of the Decade of Action. The UNWTO has prioritized innovation as a means to grow tourism back stronger and better, and this collaboration with Telefónica is a significant step in that direction.
The global community has less than 10 years to achieve the Sustainable Development Goals, and this partnership between Telefónica and UNWTO is aimed at using digital transformation to support sustainable recovery. The collaboration builds on an existing partnership and is intended to build trust by guaranteeing safety in the tourism sector. The partnership will also focus on promoting the effective use of Big Data and Artificial Intelligence across the tourism sector.
In conclusion, the alliance between Telefónica and UNWTO represents a significant stride towards a more sustainable and resilient tourism sector post-COVID-19. By leveraging digital transformation, Big Data, and AI, the partnership aims to redefine travel experiences, foster future growth, and drive the sector towards sustainability.
- The partnership between Telefónica and the United Nations World Tourism Organization (UNWTO) promotes the use of smart technologies in tourism and hospitality, such as smart thermostats, AI-based customer service, and contactless check-ins.
- The collaboration also includes the use of machine learning and AI tools to analyze traveler preferences, personalize services, and anticipate needs in real time, with the goal of optimizing resource use and enhancing operational decisions.
- The alliance is redefining travel experiences through technologies like augmented reality tours, biometric verification, virtual concierge services, and mobile apps, making travel safer, more convenient, and more personalized.
- Secretary-General Zurab Pololikashvili of UNWTO stated that the digital transformation of tourism will allow the sector to recover stronger from the standstill caused by COVID-19 and foster future growth.
- The partnership is focused on promoting sustainability in the recovery and future growth of the tourism sector, and advancing market intelligence to accelerate the sector's recovery from the impact of Covid-19.
- The management of data will help destinations better manage tourist flows within the context of new health and safety protocols in response to COVID-19, and contributes to UNWTO's efforts to drive tourism towards sustainability in the context of the Decade of Action.
- The global community has less than 10 years to achieve the Sustainable Development Goals, and this partnership between Telefónica and UNWTO is aimed at using digital transformation to support sustainable recovery.
- The partnership builds on an existing partnership and is intended to build trust by guaranteeing safety in the tourism sector, and will focus on promoting the effective use of Big Data and Artificial Intelligence across the tourism sector.
