The transformation of web design: Journeying from flat visuals to engaging environments
ISI Global's Redesigned Website Reflects Momentum and Global Reach
In an effort to reflect their momentum, energy, and global reach, ISI Global has redesigned their website. The result is a sleek, editorial-inspired platform that mirrors the experiential environments ISI Global creates.
The new design trend prioritizes experience over layout, incorporating animations, 3D graphics, scroll-triggered transitions, and interactive elements. This modern approach aims to build emotional connections with users, showing who a brand is rather than just telling it.
ISI Global, known for creating physical brand experiences, needed a digital presence that reflected their creativity and scale. To achieve this, they've incorporated playful 3D elements, microinteractions, and a future-proof Content Management System (CMS) into their website.
Thoughtful motion adds a tactile feel to the ISI Global website, making every interaction deliberate and polished. An elevated design system ties the website together, featuring a sophisticated, modern, and globally-minded aesthetic.
Modular layouts showcase the breadth of ISI Global's offering, backed by a flexible CMS that allows their team full control to evolve the site as they grow. The goal is to keep users engaged by creating a site that flows effortlessly, reflects brand personality, and feels alive.
The UPP website, a partnership between the agency and Universal Production Partners, is another example of immersive design. It includes cinematic storytelling, game-inspired UX, and a custom backend. However, the search results do not provide information about the agency that developed the UPP website.
In the early 2010s, the term 'flat design' dominated web interfaces, replacing skeuomorphic design which imitates the look and feel of real-world objects in digital interfaces. As technology evolved, a new wave of web design emerged, prioritizing experience over layout.
Brands that win attention are the ones that create connections, and users are looking for signals that tell them who a brand is, what it stands for, and whether it's worth their time. They want interactive moments that feel considered, not just for flair. The future of web design is emotionally intelligent, strategically led, and built for lasting engagement.
