ThePubverse Lands Exclusive CTV Ad Deal With Whale TV Across MENA
ArabyAds' media monetisation arm, ThePubverse, has inked a deal with Whale TV, a leading independent TV OS provider. The partnership opens doors for advertisers to reach households across the Middle East and North Africa (MENA) via connected TV (CTV) platforms.
Whale TV, known for licensing its TV OS to over 400 global brands like Philips, Westinghouse, and MAGNAVOX, has granted ThePubverse exclusive rights to its display and video advertising inventory across the GCC and Egypt. This collaboration creates a brand-safe and data-driven CTV environment for regional and global advertisers to tap into.
The partnership supports various ad formats, including Masthead ATF (display and video), in-stream video ads, and standard display banners. However, it's important to note that current search results do not provide details on the specific TV brands worldwide licensed by Whale TV with their TV-OS.
Through this partnership, ThePubverse gains exclusive access to Whale TV's advertising inventory, enabling it to reach a broader audience across MENA. Advertisers can now leverage this opportunity to engage with viewers in a brand-safe and data-driven CTV environment.
