TikTok Introduces Songwriter Features to Emphasize Credits and Enhance User Profiles on the App
TikTok has unveiled a new suite of tools aimed at empowering songwriters and music creators on its platform. The Songwriter Features, currently in beta, are designed to increase the visibility, recognition, and monetization opportunities for those behind the scenes in the music industry.
The features include a special Songwriter Account Label that will be displayed on creators' profiles, clearly identifying them as the songwriters of the music. This label will help fans recognise and connect directly with the creators, distinguishing them from performers or general content creators.
A centralised Dedicated Music Tab on each songwriter's TikTok profile will showcase all the songs they have written or co-written, serving as a portfolio and making their work easier to discover. This tab will support networking, help build credibility, and deepen connections with fans.
The features also aim to improve Recognition and Credit for songwriters, addressing previous challenges where they often remained uncredited or invisible. The new tools will expand their exposure and help them claim rightful credit for their contributions to popular tracks.
Songwriters can share stories about their work, music, and lives alongside their song catalog, increasing Fan Engagement. This will help them deepen connections with their audience and build a stronger community on the platform.
The features are also designed to expand Monetization Potential and open new professional opportunities by raising the profile of songwriters within TikTok. This is based on feedback from over 800 songwriters worldwide.
Initially available in closed beta, the Songwriter Features have already been adopted by experienced songwriters like Lauren Christy, Toby Gad, and Justin Tranter. This signifies TikTok's focus on quality and relevance in the feature’s early stage.
Songwriters and publishers who want to be part of the beta test should complete the TikTok Songwriter Features waitlist form. The features are launching today as a small-scale, closed beta with a limited number of publisher partners.
The new features, which include the #BehindTheSong campaign, the new music releases tag, and the Add To Music App feature, aim to give due credit to songwriters and their music on TikTok.
Industry leaders have expressed their support for the new features. Derek Cournoyer, SVP of global digital business at Kobalt Music, expressed pride in partnering with TikTok on this evolution in how music is experienced and credited. Chris Meehan, CEO of Sentric, expressed pride in putting their songwriters forward for TikTok's new Songwriter Product features.
Laura Willoughby, director of global creative services at Warner Chappell Music, expressed pride in championing an initiative that enhances in-app songwriter and music discovery. Rell Lafargue, Reservoir president and COO, expressed support for TikTok's initiative to elevate the impact of songwriters and catalogs.
Savan Kotecha, a songwriter for artists including Usher and Ariana Grande, expressed gratitude for TikTok's efforts to shine a light on songwriters. Kole, a songwriter for Kelly Clarkson and Meghan Trainor, expressed appreciation for TikTok's new features as an important step forward in recognising and appreciating songwriters.
Jordan Lowy, a representative at TikTok, stated that the platform is committed to supporting songwriters. More than 80% of songwriters in MIDiA Research's second annual songwriter report post on social media for their songwriting careers. Nearly a quarter of songwriters in the report say that building a social media brand is among their top goals for this year.
TikTok's Songwriter Features blend technological innovation with community feedback to empower songwriters, making their roles more visible and rewarding within the evolving digital music ecosystem.
- The new Songwriter Account Label in TikTok's Songwriter Features will help fans recognize and connect directly with music creators, thereby bridging the gap between songwriters and their audience.
- The centralized Dedicated Music Tab in the Songwriter Features allows for expanded monetization potential for songwriters by showcasing their work, increasing visibility, and deepening connections with fans, making their roles more rewarding within the entertainment industry.
