Title: Busting Deepfake Scams with This Innovative iPhone App
Picture this: you're going about your day when an unfamiliar number pops up on your phone screen. The temptation to answer is real, but more often than not, it's a scammer on the line, wasting your precious time. According to Hiya, Americans collectively spend 40 minutes each month fielding these unwanted spam calls.
But it's not just regular scams that people need to worry about—AI-enabled deepfakes can be particularly convincing. They've even tricked CEOs into handing over large sums of money. And these scams are becoming more common. A survey by Hiya and Censuswide found that by 2024, one in three Americans could fall victim to at least one deepfake scam call. The financial impact is significant: 45% of those targeted report falling victim, leading to an average loss of $7,200.
To combat this growing problem, Hiya has introduced its AI Phone app. This app serves as a personal assistant, saving you time by screening unwanted calls and safeguarding against phone scams. It even takes notes during calls for your convenience. But its most impressive feature is its ability to stop deepfake scams in real time.
The app uses intelligent call screening. An AI assistant answers all unknown calls on your behalf, asking callers to state their name and purpose. It then evaluates whether to connect them to you, based on whether the caller seems legitimate or not.
Moreover, the app detects scam calls in real-time, shielding you from malicious hackers and impersonation attacks. It does this by analyzing your call audio in real-time, using advanced AI models trained to detect scam language and other indicators within conversations.
But how does it detect deepfakes? The AI in Hiya's app is also trained to analyze subtle patterns in your call audio, identifying if a voice is AI-generated or AI-modified. When an AI voice is identified, the app alerts you by vibrating your phone and displaying a clear warning.
Patchen Noelke, vice president at Hiya, explains that their new app builds on the technology they already provide to telecom carriers and consumers. "We're taking it a step further by bringing these capabilities into the whole phone call experience," he says.
Using the Hiya AI Phone app is straightforward. After downloading, you complete a quick onboarding process, including subscribing to the app. Once set up, you can access all features immediately, with no additional enablement required.
However, AI tools like Hiya's app do require data to operate. Noelke assures that Hiya has considered this, securely deleting all call transcripts, summaries, and voicemails seconds after they're downloaded to your device. The data is then encrypted and stored securely on your device, ensuring your conversations remain private.
Best of all, the Hiya AI Phone app is free to download for both Android and iPhone users. Premium features are available via subscription for $9.99 per month, with a free two-week trial and cancellation options through your app store settings.
Enrichment Data:
- Intelligent Call Screening:
- When you get an unknown call, the app's AI assistant answers the call and asks the caller to state their name and purpose. It then evaluates their intent and decides whether to connect them to you. This helps block spam and irrelevant calls, reducing the risk of encountering deepfake scams.
- Scam Protection:
- The app continuously analyzes call audio in real-time, using advanced AI models trained to detect scam language and other indicators within conversations. It instantly alerts you if it identifies potential scams, whether from a person, a recording, or an AI-generated voice. This helps you stay ahead of scammers.
- Voice Deepfake Detection:
- The app uses advanced AI models to analyze your calls in real-time, detecting subtle patterns in the audio that indicate a voice is AI-generated or AI-modified. When an AI voice is identified, the app alerts you instantly, ensuring you're always aware of potential deception.
- AI Voice Technology Integration:
- Hiya has integrated advanced AI voice technology from Loccus.ai, which can identify AI-generated voices with just 1.5 seconds of audio. This technology enhances the app's ability to detect deepfakes in real-time, providing robust protection against sophisticated scam attempts.
- To protect against deepfake scams, Hiya's AI Phone app utilizes its ability to analyze subtle patterns in call audio, identifying if a voice is AI-generated or AI-modified.
- If the Hiya AI Phone app detects an AI voice during a call, it instantly alerts you by vibrating your phone and displaying a clear warning.
- The Hiya AI Phone app, available for both Android and iPhone users, is free to download, with premium features available via subscription for $9.99 per month.
- Hiya's new app builds on the technology they already provide to telecom carriers and consumers, taking it a step further by integrating advanced AI voice technology from Loccus.ai to detect deepfakes in real-time.
