U.S. Growth on the Horizon for Good-Loop Following $6.1 Million Funding
Good-Loop, an ethical ad-tech platform, has announced its expansion into the United States with new offices in New York and Chicago. This move marks a significant step in broadening their presence beyond their original markets in London and Edinburgh.
As a B-corporation, Good-Loop's mission is to combine media spending with positive social outcomes, reflecting a growing trend in purpose-driven marketing within the ad-tech industry. The platform uniquely allows brands to spend advertising dollars in a way that generates social impact, enabling advertisers to do good while promoting their products.
Good-Loop integrates social impact initiatives into its advertising model by channeling part of the ad revenue to charity and engaging viewers in social good actions, creating an ethical advertising ecosystem. This approach has seen Good-Loop work with high-profile clients such as Levi's, Bose, H&M, and Unilever, and raise funds for charities like Save the Children, WaterAid, and Great Ormond Street Hospital.
The expansion into major U.S. cities like New York and Chicago not only positions Good-Loop to tap into these influential advertising hubs but also enhances their ability to collaborate with U.S. brands and agencies that prioritize ethical advertising and social responsibility. With the latest investment of $6.1 million and a total of $13.3 million raised since 2016, Good-Loop is well-equipped to drive this expansion forward.
In summary, Good-Loop's U.S. expansion via new offices in New York and Chicago supports their dual goals of growing their ad-tech platform and advancing social impact through innovative, ethical advertising solutions. The company's expansion is part of a broader movement towards ethical advertising and sustainability in the marketing industry, a trend that is likely to continue as consumers and businesses alike demand more ethical and socially responsible practices.
- The expansion of Good-Loop's ad-tech platform into major U.S. cities like New York and Chicago enables them to collaborate with American brands and agencies that prioritize both business growth and ethical advertising, intertwining technology and social responsibility.
- With the latest investment of $6.1 million, Good-Loop is not only driving the expansion of their finance-supported ad-tech platform but also contributing to social causes, reflecting the growing trend of purpose-driven businesses that integrate technology to create sustainable and ethical solutions.
