Unveiling Agentic AI and Test Automation Advances at IBC202 Event
Witbe, a leading player in video service testing and monitoring, is set to showcase its advanced solutions at IBC 2025. The event will provide an opportunity for attendees to book a meeting with Witbe by contacting [email protected] or visiting www.witbe.net.
One of the key offerings from Witbe is its Agentic AI platform, an intelligent, autonomous, and adaptable testing framework designed specifically for video service providers such as broadcasters, streaming platforms, and operators. This solution aims to minimise manual work, dynamically adjust to UI and app changes, and continuously learn to better classify and address errors.
Human-in-the-loop Gen-AI Architecture
The platform's human-in-the-loop Gen-AI architecture combines human expertise with machine learning, dramatically reducing manual effort while keeping up with the complexity and evolution of streaming services.
Autonomous Intelligent Agents
Witbe's autonomous intelligent agents include the Designer Agent, Runner Agent, and Analyst Agent.
- The Designer Agent automatically creates structured, goal-oriented test plans based on product requirements, natural language prompts, Jira user stories, or legacy scripts, incorporating ISTQB-grade acceptance criteria and KPIs.
- The Runner Agent dynamically executes tests with self-discovery capabilities, accommodating UI changes, unexpected elements, and shifting test flows without needing manual scripting, updates, or prior app training.
- The Analyst Agent autonomously analyzes and classifies errors such as crashes, playback failures, network issues, and DRM failures, by comparing current outcomes with historical data and improving through continuous feedback.
Improved Efficiency and Adaptability
The platform allows execution and maintenance of thousands of end-to-end tests with intelligent recovery and adaptation, leading to unmatched scalability and resilience in QA operations.
Reduction of Manual QA Effort
By automating test plan creation, execution, and error analysis, it frees QA teams from repetitive tasks, enabling faster response times and better handling of rapid service changes.
Proactive Issue Detection
The platform enhances the ability to detect user-impacting issues early, contributing to an improved Quality of Experience (QoE) for end users by resolving problems before they escalate.
Additional Offerings at IBC 2025
In addition to the Agentic AI platform, Witbe will also showcase its Ad Monitoring and Ad Matching technology, Video Mobile Automation, and the Virtual NOC. The Virtual NOC delivers real-time user experience insights through an intuitive mosaic view, customizable dashboards, and scenario automation. It supports single sign-on, unlimited users, and granular permissions.
The integration between Witbe and TAG Video Systems has proven successful, delivering true source-to-screen monitoring. This partnership combines real-device quality automation with real-time content matching and latency measurement. The integration was proven during the 2025 Super Bowl.
Witbe's solutions are designed to provide providers with technologies that communicate seamlessly to deliver a single, actionable view of the entire video delivery path. This integration bridges the gap between network-level delivery and on-screen performance, ensuring a seamless user experience.
[1] Source: Witbe's official website [2] Source: Witbe's whitepaper on Agentic AI
- At the IBC 2025 event, Witbe will exhibit its Agentic AI platform, an advanced solution for video service providers that combines human expertise with machine learning to streamline QA operations.
- The Agentic AI platform features autonomous intelligent agents, including the Designer Agent, Runner Agent, and Analyst Agent, designed to automate test plan creation, execution, and error analysis.
- The Designer Agent of Witbe's platform automatically creates structured test plans based on various sources, while the Runner Agent dynamically executes tests with self-discovery capabilities.
- The Analyst Agent autonomously analyzes and classifies errors, comparing current outcomes with historical data and improving through continuous feedback.
- In addition to the Agentic AI platform, Witbe will also showcase Ad Monitoring and Ad Matching technology, Video Mobile Automation, and the Virtual NOC at IBC 2025.
- The integration between Witbe and TAG Video Systems has shown success, delivering true source-to-screen monitoring and combining real-device quality automation with real-time content matching and latency measurement.
