Unveiling the process behind the creation of the enchanting Tastefully Yours introduction
The animation sequence for the popular South Korean romcom, Tastefully Yours, has been a standout element among viewers. Created through a collaboration between Giantstep, Studio Pivote, and animation director Jeyoon Jung, the sequence combines both 3D and 2D animation techniques to create a unique blend of environments and character animation.
The 3D animation, handled by Giantstep, provides a detailed and carefully designed miniature-like environment of the eatery, Jeongje. This setting reflects the actual show’s set and objects with special attention to lighting that emphasizes the time shift and creates a warm, analog miniature charm.
On top of this, Studio Pivote was responsible for the 2D character animation, which drives the playful energy and rhythm of the story. The 2D characters are animated with exaggerated, expressive motion that captures the comedy and drama between the main characters with contrasting personalities. The use of 2D animation adds a boldness and emotional expressiveness that complements the precise 3D environment, harmonizing both styles to reflect the show’s tone effectively.
The aim was to visually reflect the theme of 'harmonizing relationships' where differences are embraced and slowly merge into something greater together. The contrasting personalities and backgrounds of the two characters are reflected in the animation, creating a visual representation of the theme.
Tastefully Yours, with its second-most watched non-English language series overall on Netflix, has become the most-watched series in 21 countries. The exaggerated motion in the 2D character animation captures the playful energy and rhythm of the comedy and drama, making the intro sequence distinctively charming and dynamic.
[1] Source: Animation Magazine [2] Source: Cartoon Brew
- The 3D design by Giantstep, seen in the Tastefully Yours animation sequence, meticulously recreates the miniature-like environment of the eatery, Jeongje, mirroring the actual show set with an emphasis on lighting to highlight the time shift and exude a warm, analog charm.
- Studio Pivote's contribution to the sequence involved the creative 2D character animation, which injects a playful energy and rhythm into the story, accentuating the comedy and drama between the main characters.
- The striking contrast between the precise 3D environment and the bold, emotionally expressive 2D characters in Tastefully Yours' animation sequence effectively reflects the show's theme of harmonizing relationships.
- The unique blend of 3D and 2D animation techniques in Tastefully Yours has earned praise from viewers and publications like Animation Magazine and Cartoon Brew.
- The exaggerated motion in the 2D character animation, combined with the dynamic nature of the sequence, has made Tastefully Yours' intro stand out, helping it become the most-watched series in 21 countries and the second-most watched non-English language series overall on Netflix.
- Tastefully Yours, with its fusion of creative design, art, technology, and captivating storytelling spanning across various lifestyles, fashion-and-beauty, food-and-drink themes, continues to inspire animation enthusiasts worldwide.
