Upcoming Marketing Conference Offering Unique Approach by VML's Walt Geer
Rewritten Article:
Walter T. Geer III, VML's Chief Creative Officer of Innovation for North America, is a culture connoisseur, with roots in the digital media era. He's the brains behind numerous ad units that left a mark in media plans during the early 2000s. But he's not resting on his laurels - Geer is reshaping the ad world.
In the recent episode of Yeah, That's Probably An Ad, Luz Corona and Rebecca Stewart chatted candidly with Geer. Discussing his professional journey, he openly shared what he wished he'd known early on, who he thinks are the rising stars in the marketing realm, and the intentions behind his collaborations with other Black creative leaders, including the "Black Madison Ave" documentary and his brainchild, Blackweek.
Stream the discussion below, or catch it on Apple Podcasts or Spotify.
Adweek Podcast: Inside the Ad Council's $65 Million Initiative to Improve America's Mental Health
Walter T. Geer III: A Multidimensional Force in Advertising
Geer is a powerhouse in the ad industry, currently leading at VML Global and co-founding Blackweek Official, an event championing diversity and inclusivity within advertising and marketing sectors. His resume boasts stints at renowned companies like TBWA, Myspace, Viacom, Google, and The New York Times.
As CCO of Innovation, Geer fuses technology and design to amplify brand experiences and boost revenue in a privacy-aware world. His knack for integrating technology with creativity has been instrumental in designing seamless brand encounters [5].
In the name of inclusivity, Blackweek Official shines a spotlight on diverse talent and viewpoints, contribute to a more equitable advertising landscape [3][5]. Though details about Geer's role in the "Black Madison Ave" documentary are sparse, his commitment to diversity aligns with the broader objective of the documentary - to feature and laud Black achievements in advertising.
- Luz Corona and Rebecca Stewart had a candid conversation with Walter T. Geer III, the CCO of Innovation at VML Global and co-founder of Blackweek Official, on a recent episode of Yeah, That's Probably An Ad.
- Geer, a powerhouse in the ad industry, shared his professional journey, his thoughts on rising stars in the marketing realm, and his collaborations with Black creative leaders, including the "Black Madison Ave" documentary and Blackweek Official.
- Today, Geer is reshaping the ad world, leading at VML Global and co-founding Blackweek Official, an event that champions diversity and inclusivity within advertising and marketing sectors.
- As CCO of Innovation, Geer fuses technology and design to boost revenue for brands in a privacy-aware world, and his knack for integrating technology with creativity has been instrumental in designing seamless brand encounters.
