User's Original Text: What You See Isn't What You'll Ultimately Get With BallyBet
In a strategic move to transform the world of sports betting, Bally's Corporation has announced the development of its 3.0 platform, a global gaming technology and services company that aims to offer enhanced diversification, scale, and a complementary product offering across B2B and B2C markets.
Over the past two years, Bally's has made significant acquisitions, including a sports betting platform provider, a fan-engagement specialist, a software developer, and others. These acquisitions form the backbone of the 3.0 platform, which is set to change the way fans consume sports, television, and sports betting.
The 2.0 version of BallyBet, set to launch early next year in Arizona, will combine the BetWorks platform and Gamesys technology, with Gamesys providing the front-end user experience. The 3.0 version, however, will integrate Intralot’s robust systems, such as LotosX and PlayerX, with Bally’s Vitruvian data analytics platform to deliver a superior, data-driven sports betting experience.
One of the key partnerships Bally's has secured is with the WNBA's Phoenix Mercury for a 15-year sports betting deal. This partnership, which has also been approved by the Phoenix Suns ownership group, marks the first time a WNBA team has gotten sports betting market access and partnered with an operator. The deal ensures equal revenue for both the men's and women's teams, a significant step towards gender equality in sports betting.
The 3.0 platform is expected to revolutionise the way sports are watched and bet on, potentially saving television. Bally's plans to share snippets of what the 3.0 version of its platform will look like by the middle of 2022.
Bally's sports betting platform, BallyBet, is currently live in a handful of U.S. states, with market access in 16. The company continues to emphasise a future where watching sports and betting will look drastically different, with the 3.0 platform in development.
The partnership between the Mercury and Bally's has sparked interest in partnering with other WNBA teams, such as the Chicago Sky. Bally's is generating cash flow and engaging users by launching lesser versions of its platform before the integration with Intralot is complete.
The 3.0 platform is envisioned as a scalable, technologically advanced sportsbook platform that enhances user engagement and operational efficiency through analytics and AI-based personalization. It aims to unlock significant cross-selling opportunities and better serve both lottery and iGaming markets globally.
This renewed platform reflects Bally’s commitment to innovation in sports betting powered by data analytics and integrated technologies. With a likely launch or progressive rollout throughout 2025 following the acquisition completion, Bally's is poised to lead the way in the fast-growing global iGaming and lottery market worth $187 billion by 2029.
- Bally's Corporation's 3.0 platform, a global gaming technology and services company, is set to revolutionize sports betting by integrating advanced technologies like Intralot’s robust systems and Bally’s Vitruvian data analytics platform.
- In a strategic move to transform the sports betting industry, Bally's is also partnering with WNBA teams, starting with the Phoenix Mercury, to offer a data-driven sports betting experience, marking a significant step towards gender equality in sports betting.
- The development of Bally's 3.0 platform, with its focus on data analytics and AI-based personalization, aims to unlock significant cross-selling opportunities and better serve both lottery and iGaming markets globally, potentially saving the television industry by changing the way sports are watched and bet on.
