Video Games Offer More Than Just Recreation. Are You Fluent in Gaming Lingo?
Video games ain't just a pastime for fun, no sir! Millions are glued to platforms like Twitch and YouTube, watching folks play games and chat it up. These content creators are teaming up with big-time brands and companies, showcasing the gaming industry's might and growth. Open World, a gaming culture, marketing fusion, helps brands link up with these young, tech-savvy audiences, primarily Gen Z.
Open World, a division of the wider agency Loaded, plays a significant role in the gaming world, advising and managing brands aiming to make a splash. This innovative agency works with renowned brands like Adidas, Chipotle, and Netflix.
Some may know Open World as a hub tailored to foreign professionals looking to start businesses in Japan, especially within tech and gaming. But in the gaming world, it's all about helping brands create content that Gen Z can vibe with, keeping it real and genuine.
Tune into the latest episode of Young Influentials, hosted by Adweek's digital editor, Colin Daniels. Here, he chats with Nadia Tseng, the head of strategic partnerships at Loaded. They dive deep into the shift from sports to the gaming industry, the recipe for success in a gaming career, and how Open World's strategies connect brands with the elusive Gen Z audience.
Now, when it comes to connecting with Gen Z in the world of gaming, Open World's got some creative strategies up their sleeves:
Let's Get Gen Z Hooked!
- Authenticity is Key: Create content that showcases Gen Z values, such as inclusivity and sustainability. Sprinkle in a touch of their bite-sized, attention-grabbing style to get those ey balls rolling!
- Influencer and Community Love: Collaborate with popular gaming influencers and interact with gaming communities where young blood is most active. This helps create content that resonates with the Gen Z crew.
- Step into the Metaverse: Craft immersive experiences in the Metaverse – an interactive digital universe – to get Gen Z's attention, as they're used to exploring digital worlds.
- Mingle on Streaming and Social Platforms: Utilize gen-Z faves like TikTok and Twitch to reach them, as these platforms display the fingerprints of the young'uns.
- Adapt as You Go: Keep listening to Gen Z's feedback and make improvements to your content and strategies. It's all about staying fresh and keeping the attention of the future generation.
- In their quest to captivate Generation Z, Open World emphasizes the importance of authenticity, crafting content that embodies Gen Z values such as inclusivity and sustainability, while adopting a bite-sized, attention-grabbing style to appeal to the youth.
- Collaborating with influential gaming personalities and engaging with active gaming communities on popular platforms like TikTok and Twitch are key strategies used by Open World to create content that resonates with the Gen Z crowd.
- The Metaverse, an interactive digital universe, is another avenue that Open World explores to draw in Generation Z, offering immersive experiences within their familiar digital landscapes.
