Vodafone integrates Amagi's solutions for the rollout of FAST platform
Amagi, a leading media technology company, has entered into a collaboration with Vodafone Germany to launch their turnkey Free Ad-Supported Streaming Television (FAST) offering on GigaTV. This partnership positions Amagi as a strategic partner for Vodafone's FAST initiative, providing an end-to-end solution that includes technology deployment, coordination of channel delivery, and content monetization [1][4].
Amagi's role in the collaboration involves leveraging its FASTKit solution, designed to facilitate the rapid launch and management of FAST channels. The turnkey offering helps Vodafone deliver a seamless streaming experience through GigaTV by providing a cloud-based platform that manages channel creation, playout, and ad monetization integrated into the service. Amagi's platform automates the channel operation workflow, enabling quicker go-to-market and efficient monetization through targeted advertising [1][4].
Last month, Vodafone launched its first seven FAST channels on GigaTV. These channels are now accessible through dedicated slots in the Electronic Programme Guide (EPG), requiring no additional apps for customers to access [5]. Emma Jones, global head of content at Vodafone Group, stated that the partnership aims to broaden content choice efficiently [2].
Sridhar Sinnasamy, Sr. VP and business leader for FASTKit at Amagi, commented that the deployment demonstrates how platforms can scale FAST quickly and effectively [3]. Amagi's cloud-native FAST origination and distribution services allow Vodafone to introduce new channel line-ups swiftly and manage inventory centrally [1][4].
Amagi's FASTKit aims to help partners accelerate time-to-market, reduce operational friction, and unlock new revenue streams. The solution brings together cloud infrastructure, content operations, metadata and EPG packaging, advert monetisation, and access to FAST-ready content for Vodafone [1][4]. The end-to-end framework includes these components, aiming to deliver a compelling viewing experience to Vodafone's customers [6].
In summary, Amagi’s FASTKit acts as the technical backbone for Vodafone’s FAST channels on GigaTV, ensuring smooth content delivery and optimized ad revenue generation in this ad-supported streaming environment [1][4]. This collaboration is an example of how platforms can effectively scale FAST, as demonstrated by Vodafone's successful launch in Germany [7].
[1] Amagi Press Release: [Link to the press release] [2] Vodafone Press Release: [Link to the press release] [3] Amagi Quote: [Link to the quote] [4] Amagi Blog Post: [Link to the blog post] [5] Vodafone Customer Information: [Link to the information] [6] Amagi Product Information: [Link to the product information] [7] Amagi Case Study: [Link to the case study]
Data-and-cloud-computing technology plays a crucial role in Amagi's end-to-end solution, enabling seamless streaming and efficient content monetization for Vodafone's Free Ad-Supported Streaming Television (FAST) offering on GigaTV. The FASTKit solution, a key component of Amagi's platform, integrates cloud infrastructure, content operations, and targeted advertising to accelerate time-to-market, manage inventory, and unlock new revenue streams for Vodafone.
