Vrio Corp strikes deal for Latin American TV content with TAPPP revealed
Revamped Interactive TV Comes to Latin America, Powered by TAPPP's MicroApp Platform
Television in Latin America is set for an overhaul, as TAPPP's groundbreaking MicroApp Platform teams up with bigwigs like DIRECTV Latin America and Sky Brazil. This athletic collaboration promises to bring real-time interactivity through a range of enticing services, such as betting and contextual commerce, to more than 10 million households across 11 countries.
According to Mariana Lischner Goldvarg, CEO of DIRECTV Latin America, this move revolutionizes the TV experience by personalizing and customizing content for every viewer. She adds, "It bridges the divide between brand awareness and purchase, allowing viewers to capitalize on personalized offers instantly and reap immediate benefits."
For brands seeking stronger attention metrics, DIRECTV Latin America and Sky Brazil's integration of TAPPP will deliver substantial data that demonstrates audiences not only watch but are actively engaged with content.
Sandy Agarwal, CEO and Founder of TAPPP, expresses his excitement about extending their platform's footprint beyond the United States to prominent brands like DIRECTV in Latin America and Sky in Brazil. He envisions that in-game, real-time interactivity–including in-game betting–will resonate well with TV viewers, especially with the digitally-savvy Millennials and GenZers craving higher levels of interactivity as part of their entertainment preferences.
The rollout, set for the second quarter, will introduce interactive products and services to a potential audience of approximately 40 million individuals.
TAPPP's MicroApp Platform and Its Magic
TAPPP's MicroApp Platform is a fascinating technology designed to create and distribute interactive applications across numerous platforms, including television. This revolutionary platform offers a suite of apps tailored to heighten the viewing experience, including shopping, betting, contests, stats, polls, and advertising. Each app adjusts content, betting odds, and promotions based on the viewer's distinct preferences, the program currently airing, and the specific events happening in real-time.
A Powerful Triumvirate
DIRECTV Latin America and Sky Brazil's decision to incorporate TAPPP's MicroApp Platform underscores the growing demand for interactive services in Latin America. By collaborating with TAPPP, these leading providers aim to captivate their audience with immersive, one-of-a-kind experiences, which could include interactive sports, live events, and personalized entertainment options.
As technology evolves, we can anticipate more cutting-edge features to emerge in the Latin American television market, further boosting the demand for interactive TV services.
- Technology will be harnessed to bring immersive, one-of-a-kind experiences in entertainment, with TAPPP's MicroApp Platform enabling real-time interactivity, such as betting and digital commerce, in sports and other forms of entertainment.
- The collaboration between TAPPP, DIRECTV Latin America, and Sky Brazil signifies a merging of technology and entertainment, providing digitally-savvy Millennials and GenZers with higher levels of interactivity they crave, revolutionizing the TV viewing experience.
