Yakut individuals are increasingly interacting more frequently with banking applications.
Life in Yakutia: Apple Users Leading the Online Banking Race
YAKUTIA.INFO Raises the Curtain on Mobile Banking Where Apples Rule! WhatsApp Telegram Twitter
It's no secret that Apple-lovers in Yakutia are dominating the online banking scene. According to a recent study by MegaFon, based on users' anonymized data, there's been a whopping 15% increase in the number of devices used for online banking from January to mid-December 2024, compared to the same period in 2023.
In this digital age, even the older generation is getting in on the action. The number of online banking users aged 61-70 has skyrocketed by 23%, and those above 70 by a mind-blowing 42% compared to last year.
iPhone Triumph
Interestingly, the largest increase in online banking users was registered among iPhone owners. From January to mid-December of this year, this figure has increased by a quarter compared to the same period in 2023. Meanwhile, the number of Android users consuming banking services online has merely grown by 13%.
The Numbers Speak
91% of mobile operator subscribers with smartphones or tablets utilized banking applications and online personal cabinets on average for January-December 2024. The traffic consumption in banking services has grown rapidly, with a 60% increase from January to mid-December of this year compared to the same period last year—that's a skyrocketing 6 times faster than the average internet usage among subscribers.
Yakutia's Online Banking Boom
Online banking usage in Yakutia has soared by 7% since the start of the year, and the average traffic in the region in thematic applications has increased by an impressive 46%. The regions demonstrating the most significant growth include Zabaykalsky Krai (+55%), Amur Region (+64%), Buryatia, and the Jewish Autonomous Region (both +52%).
Apple vs. Android: The Traffic Battle
Although Apple devices account for only 22% of online banking users, they consume a striking 30% of the traffic. Conversely, Android devices make up a hefty 72%, but their traffic consumption is a comparatively lighter 66%.
Traffic Trends Over Time
Data from the past two years reveals that traffic consumption in 2024 has grown by a whopping 150% on iOS and a still-impressive 105% on Android compared to the same period in 2022.
Gender Divide Revisited
Men have historically been the predominant user demographic, making up 53% of online clients two years ago. This figure increased to 69% in 2023 but has since returned to the levels of two years ago.
Tags:* Megafon Yakutia* banking apps* Yakutian users
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Enrichment Insights:
While the exact reasons for the higher usage of online banking services on Apple devices are multifold, here are some potential factors contributing to this difference:
- Device Integration and Ecosystem: Apple devices' seamless integration with their services, such as Apple Pay, offers a convenient payment experience, enhancing user experience and encouraging more frequent online banking usage.
- User Demographics and Preferences: Apple devices might be more prevalent among certain socioeconomic groups due to their brand reputation and perceived security, influencing the adoption of online banking services.
- Infrastructure and Accessibility: The availability and reliability of internet services and the integration of digital payment systems with banks and merchants might favor Apple devices.
- Security Perceptions: Apple devices are perceived as more secure, making users more comfortable using online banking services on these devices.
- Marketing and Awareness: Local marketing efforts might target Apple users more effectively, increasing awareness and adoption of online banking services.
Yakutia's unique cultural, economic, and technological landscape could also play a role in these trends, warranting localized studies or surveys for a comprehensive understanding of user behavior.
In the growing digital landscape of Yakutia, the dominance of Apple users extends beyond personal devices to online banking.Despite comprising only 22% of users, Apple devices account for a striking 30% of the online banking traffic, indicating a significant preference for this technology in financial business transactions.
