Zebra Ventures Increases Funding for Technical Advancements in Radio-Frequency Identification (RFID) Software
Zebra Technologies, a leading innovator in the AI-IoT market, has made a strategic investment in Xemelgo, a leading provider of cloud-based RFID software. This move is seen as a crucial step in helping frontline workers harness the power of AI and automation to be more productive.
Andy Zosel, Senior Vice President and General Manager of Intelligent Automation at Zebra Technologies, views Xemelgo as a clear innovator in smart manufacturing. He believes that Xemelgo's platform complements Zebra's product portfolio and will enhance Zebra's ability to deliver end-to-end solutions to its customers.
For Zebra Technologies, this investment strengthens its position in the rapidly growing AI-IoT market by combining its leading hardware—RFID readers, mobile computers, printers—with Xemelgo’s cloud-based, AI-enhanced RFID software. This synergy accelerates Industry 4.0 adoption by enabling real-time inventory tracking, predictive maintenance, and supply chain transparency, boosting operational efficiency and accuracy for manufacturers.
The collaboration allows Zebra to capitalize on scalable, high-margin SaaS solutions that complement its hardware revenue, supporting its projected strong financial performance in 2025 and beyond.
For Xemelgo, the investment from Zebra Ventures not only validates its technology but also supports its expansion into new industry verticals and enhancement of AI capabilities. Being a Zebra Premier ISV partner, Xemelgo’s platform integration with Zebra devices enables delivering seamless, turnkey solutions to manufacturing and retail clients, improving inventory and asset management in over 100 factories globally, including major customers like Yamaha and SEKISUI Aerospace.
The funding accelerates Xemelgo’s product roadmap, allowing it to scale operations, address growing demand, and deepen embedding in industrial workflows. Rich Rogers, Co-Founder and CEO of Xemelgo, is committed to helping customers achieve greater visibility, efficiency, and accuracy through intelligent automation.
The partnership exemplifies a broader digital transformation trend highlighted in Zebra’s Manufacturing Vision Study: 92% of manufacturers prioritize digital transformation. Together, these companies enhance the connected frontline and factory floor by automating manual processes, increasing visibility and traceability, reducing errors and delays, and ultimately driving smarter, data-informed decision-making.
In summary, the investment strategically integrates Zebra’s hardware with Xemelgo’s advanced cloud AI RFID software, creating a powerful solution suite that drives operational excellence for manufacturers and retailers, while positioning both firms to lead and capture growth in the expanding smart manufacturing and AI-IoT market.
Venture capital from Zebra Technologies, a prominent name in the finance sector, will support Xemelgo's expansion into various industries, validating its technology. The investment will boost Xemelgo's AI capabilities and allow them to scale operations, potentially increasing revenue from scalable, high-margin SaaS solutions. This strategic move also strengthens Zebra Technologies' position in the rapidly growing technology-focused industry, namely AI-IoT, by enhancing their product portfolio and enabling real-time inventory tracking and supply chain transparency.
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